We are a part of the digital age, and it is a constantly changing landscape. With every new app, technology, website, and business comes a new way to reach consumers. The internet is growing exponentially every year, and its power to reach new customers and markets while influencing consumer decisions grows as well. Digital marketing is more essential than ever to businesses across all industries. Building and implementing a digital marketing strategy is crucial to success in the internet era!
What is a Digital Marketing Strategy?
Online marketing strategies are targeted plans to use web-based resources and platforms to find and engage with potential customers. An online strategy starts with developing your marketing goals. After these are determined, you must outline the path or digital channels to achieve them, such as social media marketing, search engine optimization, content marketing, or pay-per-click advertising. You will also consider your budget and target audiences. Developing this strategy is critical to building a comprehensive and successful online footprint and driving web advertising and conversion results.
How Do You Choose a Digital Marketing Channel?
With so many different types of digital marketing, it can be challenging to choose which is right for your business and your goals. Read on for more information about each popular strategy!
1. Improve Your Search Engine Optimization
Search engine optimization (SEO) is a variety of tasks that, when implemented, help a business rank higher on search engine results pages. SEO includes tools such as publishing keyword-rich content and web pages, increasing your website speed, using links to other websites, and providing relevant content. SEO can be implemented at any point in your business or marketing strategy. Ideally, businesses should start SEO practices as soon as they have a digital footprint. Incorporating keywords into your website can be an easy start, as well as linking to other notable websites and social media pages. Most users don’t ever click to the second or third page of search results, so ranking high on the first page is critical for exposure.
2. Invest in Web Design
Your website is likely the first impression potential customers have of your company and brand. In this day and age, it is essential to have not only a functioning website but a seamless, user-friendly experience, ideally with unique graphic design. Excellent web design is also a tremendous help to any SEO efforts. It builds trust with your audience and can lead to higher conversion rates. If you’re starting a business, building a functional, optimized website is critical.
3. Online Advertising and Social Media Advertising
Running ads online is an excellent way to see quick online marketing results. For example, bidding on pay-per-click ads put your company at the top of a search results page, and you only have to pay for customers who click through to your website. You could also select banner ads, social media ads, or pop-up ads on posts or stories. These advertisements are an ideal way to get your name and brand out there fast and are great for kick-starting your online presence.
4. Stellar Social Media Management
Building a social media presence and following is critical to a successful digital strategy. Facebook, Instagram and TikTok are all essential methods of communication with different demographics. You must publish and create unique, memorable content and manage engagement and mentions while growing your community. This can be a tricky balance, but it is also a way to connect with consumers on a personal, intimate level on their pages. Using social media to build a relationship with customers to be involved in their daily lives can be started at any point in your business journey.
5. Creative Content Marketing is Critical
Content marketing isn’t about promotion. It is about your business providing valuable, informative content on the internet. Successful content marketing means you must create relevant content sought-after by your audience while simultaneously introducing them to your brand. The goal is to establish authority on subjects related to your industry and help your business stand out when consumers want to purchase. This can be articles, blog posts, newsletters, social media posts, infographics, podcasts, or videos. The key is to be a resource for reliable, accurate content, which helps your engagement and SEO rankings!
6. Utilization of Professional Photography and Video
Most customers engage with a business online, sometimes never even visiting a physical location. Try to think of your website and social media platforms as your storefront. You want it to look nice, tidy, unique, and memorable. Having professional photography and video across your online channels can be a game-changer. Photography and videography have risen to the forefront of digital marketing strategy – every blog post, article, or social media post has either a photo or video attached to it. Using stock photos just doesn’t cut it these days. Professional quality images can establish your reputation as a reputable, trustworthy, and legitimate brand. Investing in professional image services can help your company stand out!
7. Create a Google Business Listing
Did you know that 1.5 billion destinations are selected by consumers every month based on their Google searches? Or that 76% of customers searching Google for nearby stores visit the business within a day? Creating a Google My Business listing is essential for a small business. Google business listings are the first thing that comes up when someone searches for your business or even your type of business in your location. Your potential customers must find you online immediately, and you make a memorable first impression! Google listings give credibility and visibility amongst your local targeted audiences. Any business should ensure its Google My Business listing is live and updated as frequently and precisely as possible.
How Spotted Fox Digital Marketing Can Help
Are you wondering how investing in a digital marketing strategy can work for you? Ultimately, the right digital marketing plan comes down to your business needs. Spotted Fox Digital Marketing is here to help you decide! We know your digital marketing plan should be as unique as your business. We have years of experience in this industry and have full-time, passionate resources dedicated to online advertising. Visit our website to check out our service offerings or schedule a consultation. Let the digital marketing specialists at Spotted Fox Digital Marketing help you succeed with digital marketing strategies that make the most sense for your business!
