Case Study:
Apollo Heating & Air

About the Project

Apollo Heating & Air is committed to delivering premium quality HVAC service, maintenance, products, and documentation in Kennewick, Pasco, Richland, and beyond! 

During our initial meeting with Apollo Heating & Air, it was clear they were used to traditional marketing methods and were interested in diving into the digital world.

Our marketing strategy with Apollo includes website design & maintenance, SEO, video production, social media management, and social media advertising. 

What We Did:

The Results

40k People Reached
38 Leads
$27.90 Cost Per Lead
80 Increase in Followers
100% Increase in Engagement
26% Increase in Organic Visitors

In just 2 months, we revamped created an online marketing strategy that included social media paid ads, running a Facebook Ad campaign for free HVAC install estimates, a big investment for families. We did some testing in terms of offers and copy variations to create an evergreen ad for Apollo. 

Additionally, we have also seen a lot of positive responses from our work in managing their social media platforms, which includes an increase in 80 organic followers and a 100% increase in engagement with their posts.

Lastly, due to our SEO efforts, their blog brings in the most traffic to their website, 2.3k visitors in the last 3 months alone, followed up by their free estimates pages getting 697 visits in the last 3 months.

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