Case Study: Apollo Heating & Air
HVAC Marketing Case Study
We are excited to share with you our recent success with one of our prominent clients, Apollo Heating & Air in this HVAC marketing case study.
Apollo Heating & Air is committed to delivering premium quality HVAC service, maintenance, products, and documentation in Kennewick, Pasco, Richland, and surrounding areas.
During our initial meeting with Apollo Heating & Air Conditioning, it was clear they were used to traditional marketing methods and were interested in diving into the digital world.
Our marketing strategy with Apollo includes website design & maintenance, SEO, video production, social media management, and social media advertising.
Marketing Strategy Includes:
Marketing Platforms Used:
Case Study Results
In just 2 months, we revamped Apollo’s marketing, creating an online marketing strategy that included social media paid digital advertising, running a Facebook and Instagram ad campaign for a free HVAC install estimate, a big investment for homeowners. We a/b tested creative, copy, and the offer to optimize the ad to create an evergreen ad campaign for Apollo.
Ad Campaign Results
Duration: 3 Months
40k People Reached
$27.90 Cost Per Lead
80 Increase in Followers
100% Increase in Engagement
26% Increase in Organic Visitors
Additionally, we have seen a lot of positive responses from our work in managing their social media accounts on Facebook and Instagram. Our efforts have resulted in an increase in over 600 organic followers and a 100% increase in engagement with their posts.
Lastly, due to our website design and SEO efforts, their blog posts alone bring in 1k in monthly website traffic. Our ongoing SEO efforts have also led to an increase in reach to their Google My Business and an increase in organic traffic to their website.