8 Ways Artificial Intelligence (AI) Will Change Marketing in 2023
Artificial Intelligence (AI) has revolutionized the marketing landscape in recent years and continues to do so in 2023. The use of AI in marketing has become more prevalent and sophisticated, especially in the past few months, and businesses that fail to adopt it risk being left behind. Today, we will discuss eight different ways in […]
10 Website Design Trends to Watch in 2023
They say you can’t judge a book by its cover. However, you can judge a website by its landing page, and the statistics back that up! It takes the average web user 5 to 15 seconds to decide whether to stay on a page, nearly entirely based on their first impression of the home page. […]
The Importance of Responsive Website Design in Today’s Market
Responsive website design has become one of the critical components of any popular or highly-ranked webpage. It improves how businesses interact with customers and create their digital footprint. A responsively designed page automatically reformats and adapts to the screen on which it is viewed, improving user experience automatically based on each device. It complies with […]
How To Choose the Right Digital Marketing Strategy For Your Business
We are a part of the digital age, and it is a constantly changing landscape. With every new app, technology, website, and business comes a new way to reach consumers. The internet is growing exponentially every year, and its power to reach new customers and markets while influencing consumer decisions grows as well. Digital marketing […]
Top 6 Digital Marketing Strategies to Increase Your Revenue
As of 2022, over 63% of the world’s population were internet users, and over 92% of the United States residents use the World Wide Web. We are officially firmly planted in the digital age. Everything in our lives is transitioning to smartphone and internet integrated – the future is digital! Your business needs a digital […]
Is It Worth Paying Out of House for Small Business Digital Marketing?
Investing in digital marketing is one of the best ways to grow your company. It allows you to reach more leads, increase conversion rates, and subsequently see a rise in revenue. These days, there are many prominent, effective digital advertising strategies. It can be challenging for a small business to efficiently market its products and […]
Is It Worth Hiring a Digital Marketing Agency in 2023?
As a small business owner, you may feel like you are trying to do everything. Unfortunately, you can’t be everywhere all of the time, and you can’t have expert-level knowledge in each aspect of your products, services, and business functions themselves. Too many small business owners attempt to take on every challenge themselves to save […]
How Should a Small Business Structure a Digital Marketing Strategy?
Business in almost every industry only becomes increasingly competitive year after year. It is critical to have a successful omnichannel marketing plan to become a leader in your field. A digital marketing strategy is essential to capture opportunities for customer acquisition, retention, and an increase in sales. It helps you identify and reach your customers […]
10 reasons you need a digital marketing strategy in 2023
In the last two decades, the internet has become one of the most consequential technologies in the world. In just over a decade, web users have increased dramatically from 49% of Americans in 2010 to over 83% in 2021. Rising web usage indicates that people spend increasing amounts of time on social media, consuming content, […]
What are Google Adwords, and how does Google Advertising Work?
What is Google AdWords, and How Does Google Advertising Work? Long gone are the marketing days of simply running your ad campaign in the local newspaper or shooting a one-size-fits-all television commercial. Now, the majority of marketing is digital in the internet age. Online marketing has a broader reach. You can advertise on any search […]
