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WHY USE A FACEBOOK COVER VIDEO?
Effectively grab their attention!
Your cover video will be more effective if it gets its point across without sound, like in the example below. If users click to enable sound, great! But if they don’t, you haven’t lost anything.
Video immediately grabs the audience’s attention. Just like in the news feed, a cover video will autoplay (without sound), drawing users’ eyes right to it. This may help keep visitors on your page and simultaneously drive more engagement.