Tri-Cities Web Design Experts!
Your website – and specifically your HOME Page – is the “front porch” of your business. It is the focal point for where people get that all important initial glimpse into what your business is all about.
Your web design consists of many variables such as layout, content, graphics, images, search engine optimization, and conversion rate. It is also important that your website be consistent in look, feel and purpose. Your website design is an essential part of your digital marketing strategy.
Kennewick Business's Website Designers
It takes only 1/10th of a second to form a first impression of a person. It works similarly with websites. All it takes is about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they’ll stay or leave, according to various studies examining the behavior of consumers online. This translates into visual appeal being assessed within 50 milliseconds – that is how much time you have to make a good initial impression with your website.
What’s more, 75 percent of online users make judgments about a company’s credibility based on visual design alone, according to Stanford Web Credibility Research.
We know from studies done on the subject that the longer someone stays on your website, typically the better impression they have of your business and the more likely they are to become your newest customers.
Why Web Design is So Important to the Success of Your Business
Web design is important because it affects how your audience views your brand. The impression you make on them can either persuade them to dig deeper on your site or leave and probably visit a competitor. A well organized and attractive website enables you to keep potential leads on your site.
What’s more, how your website is designed makes up the professional representation of your products and services. In this ever-changing digital marketplace, consumers more often will have their first interaction with businesses online rather than at their brick-and-mortar stores.
Your business website is the common and main point of contact for people to interact with your business. It showcases your business’ professionalism and represents your expertise and market reputation. That is why it is such a crucial component of your digital marketing plan.
How your website is designed plays a role in differentiating you from other companies in your industry. When a website is outdated and clunky, your “bounce” or leave rate will increase. We know that templated websites, while sometimes quick and dirty and oftentimes cheaper, do not do justice to your business, especially when it comes to showcasing what makes your brand stand out from the competition.
We create custom websites that offer a story-telling perspective with appealing visuals that are very effective in differentiating brands for businesses. Combining unique and compelling photography, along with polished graphics and an eye-catching color scheme, this forms the personality of your brand that can’t be duplicated.
Your website reflects the qualities of your brand. It is what impacts the impression of consumers who get to know your business. Various website elements such as colors, fonts, images, graphics, etc, all make up your brand identity.
That is why it is so important to carefully select these elements and ensure you have a unified and cohesive theme throughout your website.
At Spotted Fox Digital, we create well-thought-out, professionally designed websites that build trust in your brand and in your company with visitors and customers. We also put together compelling, clean and engaging visuals that foster a positive user experience. By producing a powerful and consistent theme for your website, you cultivate trust with people who could be your future customers.
A clean and easy-to-navigate website reflects a brand that is open and transparent. You further enhance trust with people perusing your website by creating easy-to-understand headings, simple call-to-action statements, and concise and compelling product and service descriptions.
Elements of Superior Web Design
A User-Friendly Experience for the Website Visitor
When you have a well-crafted website, it offers the visitor an enticement to explore and interact with your brand. Our steadfast goal at Spotted Fox Digital is to design a website that is aligned with the way visitors think and operate online. We want your website to be intuitive so that we create a smooth process for visitors navigating your website.
Creating positive initial impressions for visitors can lead to a stronger bottom line for your business because you make it easy for potential customers to learn about what your brand has to offer. A successful brand makes it a priority to create a powerful and meaningful user experience for the website visitor.
Consider that when you have an updated, modern website design, you are making the user the priority so they have a rewarding experience exploring your website. Think about important aspects of the user experience such as how long it takes to load a page, how fast images appear, how videos run, how graphics are presented, etc.
Our creative web design team knows how to produce user-friendly interfaces that make for clean, intuitive, and dynamic websites.
A Search Engine Optimized (SEO) Website
We always consider the importance of SEO when it comes to web design. The objective here is to focus on optimizing your website for leading search engines that people use to find your business. It is important to identify keywords that are relevant to what your target market is using for business searches.
SEO must be integrated into the design of your website so users can properly interact with your website. Built into the web design process is the ongoing task of updating links to remain relevant and actively presenting website content in ways that increase visibility on
Search Engine Results Pages (SERPs).
At Spotted Fox Digital, we understand that web design that is compatible with SEO will draw more traffic to our client’s websites. No matter how flashy and attractive a website might be, if it is not search-engine friendly, you are limiting the ability of major search engines to access your website.
In order for your website to be high-ranking in search results, the website content must be accessible to search engines. That is why we integrate SEO in our web design that includes the functions and tools of technology, navigation, linking, as well as the content.
With more than half of all consumers accessing websites on mobile devices, responsive design is critical nowadays for any website. You can count on people visiting your site from a variety of devices that include smartphones, tablets, laptops, and desktop computers. Regardless of the platform, consumers expect to easily and quickly learn what it is you’re selling and why they should purchase from you.
By implementing responsive design, we make it possible for visitors to have a positive experience on your website no matter what they use to get there. With the expertise of our creative designers, we will ensure that your website adapts to whatever platform visitors use so that your website is sized appropriately for their device. This is critical for keeping potential customers engaged with and interested in your brand. The longer a visitor is on your website, the more likely that person will be converted into a customer.
Visually Appealing Images
Studies show that people remember 80 percent of what they see and only 20 percent of what they read. In fact, there’s research that suggests that 65 percent of people are visual learners. This information helps to explain why images and other visual elements on your website are critical in immediately conveying the essential qualities of your brand.
Images are an integral part of the content strategy for any website.
Our team of web design experts knows the value of professional and appealing images and photographs for a high-end website. It is always worth the money to invest in high-quality images that reflect the essence and uniqueness of your brand.
We use professional photographers to capture the authenticity and quality of the products and services your business offers. This high-end photography will set your business apart while conveying your primary brand selling points.
Above all, your website must be intuitive and dynamic. It is important to remember that your website could be your only chance to make a positive impression on a potential customer.