Tri-Cities Website Design Experts!
Your website – and specifically your HOME Page – is the “front porch” of your business. It is the focal point for where people get that all-important initial glimpse into what your business is all about.
Your web design is comprised of many variables such as layout, content, graphics, images, search engine optimization, and conversion rate. It is also important that your website be consistent in look, feel and purpose. Your website design is an essential part of your digital marketing strategy.
Making that All Important First Impression with Web Design
It takes only 1/10th of a second to form a first impression about a person. It works similarly with websites. All it takes is about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they’ll stay or leave, according to various studies examining the behavior of consumers online. This translates into visual appeal being assessed within 50 milliseconds – that is how much time you have to make a good initial impression of your website.
What’s more, 75 percent of online users make judgments about a company’s credibility based on visual design alone, according to Stanford Web Credibility Research.
We know from studies done on the subject that the longer someone stays on your website, typically the better impression they have of your business and the more likely they are to become your newest customers.
Why Web Design is So Important to the Success of Your Business
How your website is designed plays a role in differentiating you from other companies in your industry. When a website is outdated and clunky, your “bounce” or leave rate will increase. We know that templated websites, while sometimes quick and dirty and oftentimes cheaper, do not do justice to your business, especially when it comes to showcasing what makes your brand stand out from the competition.
We create custom websites that offer a story-telling perspective with appealing visuals that are very effective in differentiating brands for businesses. Combining unique and compelling photography, along with polished graphics and an eye-catching color scheme, forms the personality of your brand that can’t be duplicated.
Your website reflects the qualities of your brand. It is what impacts the impression of consumers who get to know your business. Various website elements such as colors, fonts, images, graphics, etc, all make up your brand identity.
That is why it is so important to carefully select these elements and ensure you have a unified and cohesive theme throughout your website.
At Spotted Fox Digital, we create well thought out, professionally designed websites that build trust in your brand and in your company with visitors and customers. We also put together compelling, clean and engaging visuals that foster a positive user experience. By producing a powerful and consistent theme for your website, you cultivate trust with people who could be your future customers.
A clean and easy-to-navigate website reflects a brand that is open and transparent. You further enhance trust with people perusing your website by creating easy-to-understand headings, simple call-to-action statements, and concise and compelling product and service descriptions.