Search engine optimization is becoming increasingly necessary for businesses of all sizes over the past years and into 2021. However, many small businesses still feel that there isn’t any pressing reason to really invest in SEO.
Because search is one of the main ways in which people discover content and businesses online, ranking higher in search engines can lead to an increase in traffic to a website.
Your potential customers want to find you! Make it easier by improving your search engine ranking and get noticed. Because of this, we have gathered 5 reasons why small businesses need SEO in 2020.
You can also contact us online to discuss SEO options that fit your business’s marketing needs.
1. Proper SEO delivers a higher ROI
Plenty of small businesses try the route of performing SEO work themselves or outsource it to an inexpensive online agency that is not even local.
While it is possible to do SEO on your business website and Google My Business on your own, this approach typically results in a large learning curve followed by the assumption that SEO isn’t working, or isn’t worth it for them. In reality, proper SEO is one of the most profitable types of marketing you can invest in!
It is important to understand that there is usually an upfront investment required for a high-quality SEO strategy. This investment can come in the form of time and research if you’re attempting it on your own, or money if you’re working with a high-performance SEO agency, and it can take months to see your efforts pay off. This is normal. SEO is a long-term strategy, but you will see great results if it’s properly implemented from the start.
2. Traffic Generated Through SEO Converts Well
Let’s say you own and run a local bakery. People are only going to search for local bakery options when they need them. If your business is listed as the #1 search result on Google, what you’re doing is making it easier for consumers to find what they’re already looking for.
In other words, SEO-driven leads are customers that have already expressed interest in buying your product or service. This is the ideal demographic for businesses.
You won’t have to waste your time on irrelevant leads because a user’s intent is clearly demonstrated through his or her search queries.
Small and Larger Businesses Trust Spotted Fox Digital with their SEO
You have found Spotted Fox Digital because we practice what we preach when it comes to SEO and we understand the most important ranking factors on Google. With our custom approach to SEO, we rank higher on Google than our competitors and we offer the same service for all our clients!
3. Your Competitors are Already Doing It
Ignoring SEO is doing no more than allowing your competition to have a leg up on you in your industry. Organic SEO is more important than it has ever been and your competitors know this.
Even if your competitors are investing a small amount into local SEO, this can quickly leave your business on the back foot when ranking your own content. Your small business definitively needs a local SEO strategy if you want online marketing success.
The good news is that Google is handling billions of searches each day and a small portion of that search volume is looking for the products or services your business provides. If your page starts to move up in search ranking thanks to SEO, that portion of search traffic could be visiting your page.
4. Investing in SEO Now is a Means of “Future-Proofing” Your Business
SEO (and Internet marketing in general) is a dynamic and evolving process. What works well right now may change a day, a week, a month, or a year from now. The principles of SEO are altered whenever search engines adjust their algorithms.
The longer you’ve had an SEO strategy in place, and the more optimized your website is, the quicker and better you’ll be able to understand and respond to these algorithm changes. When SEO is even more necessary 10 years from now than it currently is, you’ll be glad you put a solid strategy in place back in 2020.
Another result of the ongoing algorithm changes is exactly the opposite: Occasionally, opportunities to get a legitimate, fast increase in the search engine rankings will also appear. The better your SEO strategy is when these opportunities appear, the more efficiently you’ll be able to pivot and take advantage of them.
Are you ready to get started with SEO?
Here at Spotted Fox, we provide FREE SEO audits with no obligation! Our custom audits not only show you how you are doing online when it comes to Google but also how your competition is doing. This helps us make strategic goals to optimizing your website!
Contact us today to get your free SEO Audit at (509) 792-3283 or by filling out our free consultation form.