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Case Study

Colonial Lawn & Garden is an established landscaping company headquartered in Yakima, WA for over 30 years. In 2016, the company opened a new branch in the Tri-Cities that started with a grassroots approach to marketing

1. The Problem

Colonial needed help to make a mark in the landscaping and lawn treatment services in the Tri-Cities, WA market with some big competitors and well-known names in the area.


After a few years of door-knocking and posting inconsistently on social media the team at Colonial decided it was time to invest into digital marketing.They needed to enhance their online presence to attract more clients and increase the number of consultations booked through their website.


2. The Solution

Our agency took a multi-pronged approach to tackle their challenges:
  • Website Redesign: We revamped their website to improve user experience and search engine visibility.

  • SEO: We developed a content strategy that included informative blog posts to establish their authority in lawn care treatments.

  • Social Media Content Marketing: We developed a comprehensive social media strategy to help showcase the experience that Colonial Lawn offers as well as the expertise and testimonials from happy clients.

  • Targeted Advertising: We launched a Google Ads campaign with carefully selected keywords to reach potential clients actively searching for lawn treatment programs. In addition, we created Facebook advertising campaigns that targeted homeowners who love a green lawn.

  • Professional Photography: what do successful marketing campaigns look like without stellar imagery? We pride ourselves on delivering the best quality photos to our clients.

3. The Results

From 2022 to 2023 there was:

  • 175% increase in website visitors
  • 641% increase in clicks
  • 366% increase in impressions
  • 225% increase in Google Business profile clicks
  • 213% increase in Google Business calls
  • 45% increase in booked consultations
  • 30% improvement in client retention rates
  • 73% increase in revenue

45%

increase in Booked Consultations

73%

Increase in Revenue 

213%

Increase in Calls

Client Testimonial

They have helped our business grow about 100% in the last calendar year. Took about 3 months to start seeing the effects but have ramped up quite a bit.

~ Dillon Beard

Colonial Lawn & Garden

Conclusion

The collaboration between Colonial Lawn & Gardenand Spotted Fox Digital Marketing resulted in a substantial boost in the company’s online visibility, client engagement and most importantly Revenue. The data-driven strategies implemented have set a new standard for their digital marketing efforts, leading to measurable growth and client satisfaction.

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