To begin, let us first answer the question, why should I optimize my website? Well… we have A LOT of reasons but to start: website optimization is all about improving your user experience so that people will be more likely to convert on your website. So to put it bluntly: traffic is good. Traffic that converts is better. So here are 5 ways you can optimize your website!
Tip #1: User Experience
Whether your website is old or new, one great practice is walking through your own website (or better yet, asking family members and friends to take a look) every so often to view it through the eyes of your ideal customer. When doing this exercise ask yourself the following questions:
When they land on your homepage what is the number one thing you want them to do and is that apparent?
What does your call to actions look like? Do they entice you to click?
Is your messaging still relevant to what you are doing?
When you get to the bottom of the page are you directing customers to the next page you want them to see?
Being able to answer these questions easily and confidently will make you feel more confident in your website and in turn, your customers will feel more highly engaged and lead on a journey when visiting your site!
Tip #2: Analytics
Do you know if your website has Google Analytics and Google Search Console?Are you reviewing that data to see where your visitors are coming from and what pages are they visiting the most? This data is crucial to you because of its FREE intel on what your visitors like about your business and whether they are viewing you via a desktop or mobile device. Have more mobile views than desktop, then is your website mobile-optimized? On the list of the top pages your visitors are viewing, are those pages as robust as you would like them to be?
There are simple things you can implement on your website to boost your online presence, such as offering educational content to help your visitors make more informed purchases or decisions, provide them with offers or a free downloadable on that page to capture their information, have reviews on that page for social proof… the content is endless so make sure you are providing it to your visitors!
Tip #3: SEO
There are free things you can use to improve your SEO! But first, when you Google your website on Google what shows up? What does it say about your business? Do you have a Google Business setup and do you know if it is optimized? Take some time every few months to go in and update your Google Business with a new post and respond to reviews to let Google, and people searching you know you are alive and active!
For your website, do you know if each of your webpage’s SEO has been set up? For WordPress websites, this would include installing a plugin such as Yoast SEO to help optimize your pages and content for keywords. What keywords are your customers searching and does your website have these keywords in it? SEO also includes a clear site structure, ensuring all links are working properly, having content on your website that is up-to-date, etc.
You can also improve your website’s SEO by signing up your business with all the social media accounts out there, but don’t just sign up and leave; sign up, make sure you complete your profile, add an image, and add some initial content to your profile. This strategy will help you improve your SEO through what we call “backlinks”.
Tip #4: Website Speed
How long does it take your website to load when you first visit it? Did you know the longer it takes, the more likely it is for Google to lower your ranking? A great website to use to test your website is: www.gtmetrix.com
This is such a proactive free tool that will grade your website, and even provide you with a lot of technical information on how you could improve your website!
Tip #5: Content is King
This last tip is one that takes consistency and time. If you want to get noticed online and increase traffic to your website for free, the magic word is content! Leverage your social media profiles to post creative content (images, before and afters, quotes, offers, blogs, etc.) and link them ALL back to your website! The more content you put out there in regard to your industry, the more opportunities you are providing for visitors and potential customers to interact with your business and brand, get to know you, and hopefully become a customer!
We hope these 5 tips helped you in optimizing your website, and really optimize your online presence! If you have any questions or would be interested in getting some help with any of the tips listed, reach out and set up a free consultation with the best website developers in Tri-Cities. Contact us today at 509.792.3283 or by clicking here to schedule a free consultation with us!
2020 is presenting itself as quite a unique and uncertain year for us all, but it is ever more apparent how valuable the internet is; how it has shaped the way we communicate with one another, share opinions and recommendations, learn, waste time, and even shop!
Through the years website developers and designers pushed the boundaries with creativity, abandoning the utilitarian feel of websites, abandoning grids and stock photography, and replacing it with fluid layouts, vibrant animations and illustrations, branded color schemes and the list continues! In recent years we have also seen advancements to smarter websites that contain tools and CRMs, subtle interactions, and the development of UI and UX design.
2020 website design trends continue to blend aesthetics and technology.
Here are 5 Innovative website design trends that will be huge in 2020
#1 – Micro-interactions
Definition: Microinteractions are trigger-feedback pairs in which (1) the trigger can be a user action or an alteration in the system’s state; (2) the feedback is a narrowly targeted response to the trigger and is communicated through small, highly contextual (usually visual) changes in the user interface. These have been the most common uses of them, but in 2020, micro-interactions will be used in more exciting and new ways, including hover and scrolling animation, chimes, and more.
You may be asking yourself why is this a developing trend? Attention to detail is what basically differs an exceptional website from an ordinary one, and an experienced website designer will cleverly and creatively add these motions to your website to help elicit emotion from your visitors.
Here is why micro-interactions rock:
They make it easier and more fun for users to interact with your website
They give tips to your users
They communicate to a user, like whether or not something is interactive
They make the user experience much more rewarding
They direct a users attention
And, finally, they just make your site more emotional
#2 – Chatbots
We are seeing chatbots become more and more common on websites, but they will spike in popularity here in 2020. This is partially due to the need for communicating more online than in-person due to COVID-19. But the other reason we have put them on this list is due to the advancements in AI and machine learning.
The new chatbots that are showing up are tailoring their messages depending on what page of their website you are on. For example, if you are looking at a particular product on their product page the developer could program the chatbot to deliver a message such as: “Interested in product X? Our customers love this product because of X, Y, Z! If you have any questions about it, just ask!”
A developer can also program chatbots to respond depending on the visitor’s needs. If they type in a trigger word such as “Support” or “help” their messages can be directed directly to customer support, while other keywords such as pricing, could respond with a link to pricing!
Chatbots are also becoming visually customizable. Branding them with colors and logos, developing something more inviting to interact with. We can also predict an influx of friendly mascots to represent brands and give these bots a personable face!
#3 – Minimalism
This is a design trend that is hard to execute, but when executed properly, it is a timeless trend that elevates a brand. The more you can say with the least amount of actual words and elements used, the fewer visitors will have to think.
That said, you can’t omit the important stuff to execute a minimalist design because your visitors don’t want to have to continue to search for what they need.
#4 – Video Content
A very apparent trend, as a lot of us, have found ourselves wasting time on YouTube, TikTok, Twitch, Netflix, and other streaming services, video content is nothing new and highly addictive. When using video on a webpage it caters to this same audience and provides a fresh design to another lifeless website full of text and images.
What is new is the move Google has made toward mixed search page results, featuring video content above standard web pages. This is leading websites to prioritize video production in order to make themselves easily searchable and offer content in the most efficient, shareable way!
Staying on Trend in 2020
As in any year, in 2020 make sure that everything about your website design puts the user first! Trying out new trends that you think looks cool or interesting is fine, but only if you’re confident your target audience will respond to it as well. If you need help updating your website, or don’t have a website and are looking for the best website design in the Tri-Cities you need to schedule a consultation with the team here at Spotted Fox Digital! We provide an affordable website design that will help set you apart from your competition! 509.792.3283
Let me guess. You have a brand new website and was expecting to be instantly getting visitors and converting them into customers? If only it was that easy, right?
While we cannot help you become a millionaire overnight, we are going to teach you 6 easy ways you can promote your website in 2020 to help you start building that foundation for a successful online presence!
Note, these are not magic pills and when it comes to promoting your website, it does take hard work, dedication, time, and of course, willingness to develop a plan and execute it. (But we believe in you!)
So let’s get into it.
#1 Start a Blog
As a website designer that has over 10 years of experience and watching websites being created and developed over time, the number one advice we give to all of our clients on how they can grow their online presence, increase their SEO, as well as develop brand awareness and display yourself as an expert in your field is to simply, start a blog. (And when we say to start a blog, we mean to start a blog and use it! Don’t forget about it!)
Your blog is an easy way for you to create original content and to target favorable keywords that your potential customers are searching for online. If you are a little savvier, being consistent in your posting and throwing in some videos and images to complement your posts will further increase your SEO exponentially over the continued months you stick to it!
But wait, there’s a catch. Once you hit the publish button there is still unfinished business to tend to. You have to take the time to promote each of your blog posts. If you just hit the publish button and walk away, your content is just another piece in the content graveyard that grows daily on the Internet.
How do we approach it? If we spend one hour on creating content, we spend an additional one to two hours promoting it. Content is an investment, so take the time to properly promote your hard work.
During content creation ensure the topics you are covering in your blog are content your potential audience wants to see and read about. Make the titles fun and add personality to your writing style. That way when it comes to promoting, posting your content on social media, emailing it out to your email list, you know you’ve done all you can do to hopefully attack new or returning customers.
#2 Build an Email List
You may find email marketing annoying, but it’s huge and still growing in popularity, and we see A LOT of business doing it wrong… but we will get to that later.
If you have a list of emails, utilize them! A lot of businesses build a pretty decent email list and sit on it, scared to use it, or use it too sparingly, and on the flip side of the coin, use their email list WAY TO MUCH.
Don’t make these mistakes, do not bombard your email list, but find a way to consistently interact and try and connect with your customers. Create an engaging monthly newsletter that has a powerful call to action, offer promotions and sales, and keep your customers informed in hopes of building them up as little brand ambassadors even!
The best part about all of this is that the majority of the people on it are part of your target audience. Take advantage of this.
#3 Leverage Google Reviews
Did you know that Google reviews can heavily influence your search rankings? Think about this for a moment, when you search for something online, a product or service, how often are you reading the reviews before making a purchase? Don’t you just love it when you find a product with so many 5-star reviews you become more and more certain that product is for you as you read each one?
You want this for your business, whether you’re a new or old business, leveraging the value that Google Reviews provides is a huge investment in your business.
Let’s pretend you’re a new business that sells a specific product. Give out some free samples and simply ask for a review. If your product is good, you’ll get those reviews. Maybe you’re an old business. Get into touch with some of your past clients, remind them that you loved working together, and ask them if they are willing to leave a review. If they had a positive experience with your business, they won’t mind.
#4 Take Advantage of Local Directories
You will not believe how many businesses ignore local directories, and we don’t blame them. This step is often overlooked, and when you focus time on executing this step it can take you time to scour the internet for local directories.
Now, you are reading this because you need all the help you can get to promote your website. So we suggest setting aside an entire afternoon to find local directories and finding a way to list yourself on them. It doesn’t cost you anything and will help you build your digital footprint. Note, you will find a few strange directories, but it will help your website and Google’s spider robots will take notice of the additional page links to your website.
#5 Print Advertising
Huh? Counter-intuitive if you are trying to move digital? Fair point. But not everyone is there yet! Print advertising helps put something physical in front of your audience, and hopefully it lingers in their home or office and not only serves as promotion for your website but also provides brand recognition.
Remember, a potential customer is far more likely to remember you if you take the time to get to know them personally through a face-to-face interaction. Make sure your business cards have your website address on it.
Word of advice though, do not design your own print advertisements (unless you are a graphic designer). You may have great ideas, but pony up and invest in properly designed print advertising. Print is a great way to leverage the sense of touch. Digital is amazing, but it is only one piece of the advertising puzzle.
#6 Meetups and Networking
This should already be a part of your overall marketing plan, but another great way to promote your website! You have to find the time to network, and to network to a broad audience. Now, if you are shy we know this can be a tough thing, but you have to get over that fear if you want to get the word out about your business. Who else is going to? You are your business’s biggest advocate!
A little word of advice, don’t be that guy that is constantly trying to sell to people. No one wants to buy from a desperate salesman. Instead, be in the moment, enjoy people’s company, let others do the talking, and at the end of a conversation, calmly hand them that piece of gold, your business card.
We’ve sold a lot of websites by taking the time to approach people that we knew ran businesses and needed a high-quality, responsive website, and over-time we’re able to make those sales all just by taking the time to get to know them.
Promoting Your Website Takes Hard Work
If you want to make money, you have to be willing to invest time AND money. That is how investing works. We definitely weren’t kidding when we said it would take a lot of hard work to promote your website! But hopefully, these 6 tips help you better understand the steps you need to take to market your website.
You will not find anyone more passionate about professional website design, then the team at Spotted Fox Digital. We have every reason to help businesses like yours grow because when you grow, we grow. We hope these 6 tips helped you promote your website, and builds your online presence! If you have any questions or would be interested in getting some help with any of the tips listed, reach out and set up a free consultation with the best website developers in Tri-Cities. Contact us today at 509.792.3283 or by clicking here toschedule a free consultation with us!
“Working with Brad, Nathen and Evan has been awesome. They are a dream team. If your thinking about social media management, website building, SEO or professional video/photography, go with Spotted Fox Digital!”– Roof Maxx
“I highly recommended Spotted Fox Digital! I have worked with several video production companies and spotted fox digital is by far the best!! Fresh, unique, trending marketing ideas, friendly customer service and most of all HIGH-QUALITY Video… Let Nathan and Evan take your business to the best level! Can’t wait to work with them again! Thanks a million to spotted fox and their amazing team!”– Catherine Douglas