LEVERAGE SOCIAL MEDIA TO MARKET YOUR BUSINESS
Social media marketing is an extremely valuable tool for identifying consumers who might be interested in becoming customers for your business. By leveraging such social media platforms as Facebook, Instagram, Twitter, and YouTube, your primary brand selling points go viral as your messaging reaches scores of consumers.
Having social media as a launching pad for your business messaging is analogous to talking through a megaphone to a stadium of consumers. Social Media tools perfectly complement your website as social media serves as a funnel to direct pre-qualified, potential customers from Facebook, for instance, to your website.
If used correctly, social media can generate large pools of potential customers —people predisposed to buy your products or services — that will likely produce a sizeable revenue stream.
GETTING ROI FROM SOCIAL MEDIA MARKETING
The ultimate goal of social media marketing is to bring about engagement!
Engagement happens when a user takes an action on a post or an ad. For instance, engagement could mean a click, LIKE, Share, Reaction, Comment, message, or a click on a post or ad.
Engagement is a key part of social media marketing because it means you are being social and engaging with your users! People are more likely to remember a brand they interacted with.
Your investment of time in social media will soon pay dividends in the form of generating followers of your brand.
Using a tailored social media strategy for your specific business will yield other benefits like greater Reach – the number of people who view your post, and Impressions – how many times your social media content is displayed.
DO YOU HAVE A SOCIAL MEDIA STRATEGY?
You should have a specific strategy for each social media channel. This includes the content you post and tracking traffic to your website. Among the social media platforms you should be on are Facebook and Instagram, and, depending on your customer demographics, Twitter, LinkedIn, Pinterest, and YouTube. Facebook and then Instagram have the largest market shares and, as a result, you can reach more people on these platforms.