What Kind of Marketing Tools do I Need for my Business?

 Marketing is so multi-faceted (at least you want it to be in order to be successful) that it’s sometimes hard to keep up with everything! Thanks to the digital age we live in and the advancements in technology, integrations, and analytics, there are a vast amount of marketing tools out there at your disposal. That being said, we wanted to make that search for the perfect marketing tool a little bit easier for you by providing you with a shortlist of valuable marketing tools we recommend in a few areas. Trust us, your sanity will thank you for this! 


I think by now we all see the value of having a great social media presence for our business, but we also understand it’s hard to find time in the day to create valuable posts. That’s why we suggest that if you are going to manage your businesses social that you set aside 4-5 hours a month to create a full month’s worth of content, and ideas and then schedule it out in one of these social media scheduling apps so you don’t have to think about it again until next month! 

Free Option: Planoly 
Paid Options: Hootsuite, Later 

Honorable Mentions:
Answer the Public – A keyword tool that visualizes search questions and suggests autocomplete searches in an image called a search cloud. This is a tool that can help you with content and SEO. 
Hashtag Expert – An intelligent Hashtag Generator for Instagram.  


A big part of marketing and branding is professional and clean photography. That is why it’s important to learn photo editing apps to help you create a consistent look for your business. 

Free Option: VSCO 
Paid Option: Lightroom 


Sometimes photography just isn’t an option, so we also wanted to provide a few stock photo resources we utilize! 

Free Options: Unsplash, Pixaby, Pexels 
Paid Option: 123rf.com 


Key Performance Indicators (KPIs) are important to your business and in digital marketing, you are actually able to track real-time with analytics monitoring sites like the following listed. These will enable you to see if you are on the right track to reaching your marketing goals! 

Free Options: Google Analytics, Facebook Analytics, Ubersuggest 
Paid Options: SEMRush, improvado.io 


Staying in touch with customers is important to the long-term growth of your business and increasing your overall sales and repeat customers. Listed below are email marketing tools we use to stay in touch with our clients! 

Free Option: Mailchimp 
Paid Option: ActiveCampaign

Spotted Fox Digital Marketing — Building Brands with Purpose and Passion

At Spotted Fox Digital Marketing, we partner with businesses like yours to provide a full range of in-house digital marketing services. Spotted Fox Digital is a top-rated Tri-Cities Marketing Agency that believes in relationships, transparency, and trust! We are a results-driven top-ranked marketing company that leverages responsive websites, targeted advertising, social media management, video, SEO, and more!

Our work is backed by data, providing your brand with the marketing insights needed to scale! Spotted Fox Digital marketing experts help businesses understand, reach & engage with their audiences through our digital marketing services.

If you are interested in scheduling a marketing consultation with us, we invite you to call Spotted Fox Digital at 509.792.3283 or complete our Online Contact Form.