We are Social Media Management Experts!
Social media marketing is considered the second-most effective form of digital marketing, yet more than one-third of businesses have no social media presence whatsoever!
Also, consider that people rely on the web for information about your business more than any other source. You need an active social media presence to make an impact on your target audience.
Digitally Exceeding Expectations.
Spotted Fox is a great company to help you create and build marketing content . They are easy to work with and are a great tool for any business seeking assistance in the marketing department. Bonus is that they are a local business and we love supporting local!
What is Social Media Management?
Social media management involves Spotted Fox Digital Marketing creating, publishing, and analyzing content that we post for your business on platforms such as Facebook, Instagram, LinkedIn, YouTube, etc. The compelling content that we produce for these and other social media channels will prompt maximum engagement and positive responses to build your brand awareness.
Our social media strategy addresses the use of social media platforms to build awareness and generate leads and sales for your business.
Our Social Media Management Services Include:
What Spotted Fox Digital Offers with Your Social Media Management Services
If you are already utilizing social media marketing, Spotted Fox Digital Marketing will examine what is working and what is not within your social media campaigns.
As part of our auditing process, our team of social media marketing experts will review your social media goals, and ensure brand consistency over the various social media platforms, compile social media metrics – like followers, engagement rate, etc. – and analyze these social media metrics.
This comprehensive audit that we provide to your business will give you immediate insights into your social media strategy. We will use this valuable information to enhance the effectiveness of social media marketing campaigns so we can garner superior results when it comes to engagement and drawing more consumers to your website!
As an integral part of managing your social media campaigns, Spotted Fox Digital will develop a core social media marketing strategy to reach as many relevant consumers as possible with strong brand messaging. This helps us to identify your target audience.
When you know who your target audience is, you’ll know where to find them on social media.
Our overarching objective is to optimize your investment in social media marketing. Reaching your target audience with powerful brand messages will deliver a bigger return on investment (ROI).
It is important to focus your social media efforts on the platforms where consumers in your target audience are visiting. At Spotted Fox Digital Marketing, we will devise a coherent strategy that includes prioritizing certain social media channels and determining which social networks matter most to your target market by analyzing demographic data.
Our team of social media experts will provide social media platform recommendations based on researching your industry and target market, and evaluating your business goals.
When our social media marketing team at Spotted Fox Digital Marketing creates a social media marketing strategy, we are providing the framework for how to most efficiently reach and influence your target audience on social media. We will drilldown and develop strategies for each social media platform to ensure your brand messaging is precise and on target on these distinct social platforms.
As we put together this strategy, we will take into account your business goals, finding out what consumers in your industry want to know, and honing in on your brand voice – for example, determining if you have a particular set of standards or processes when you engage with customers in a public forum.
In order to ensure we are consistent in our delivery of brand messaging on all social media channels, we will create a content calendar that includes a schedule of posts for your social media accounts. Our Spotted Fox Digital team of social media experts will reference this calendar to keep track of the types of posts we are publishing, the content we are using, and the sources we leverage for posts such as blog articles and images.
We will have your business review and approve ahead of time all social media marketing content.
At Spotted Fox Digital, we will manage responses to your followers on all social media platforms, as well as respond to comments attached to posts. We will adhere to your brand and company standards when we engage with social media followers.
It is imperative that your business regularly interacts with your followers on social media to convey the message that you care. Consider this: nearly two-thirds of people use social media for customer service.
Your Tri-Cities social media management services at Spotted Fox Digital will include reaching out to influencers and trusted organizations within your industry. The goal is to convince these high-status individuals in your niche to connect your business with their followers. This results in more exposure for your brand. You could also potentially strengthen your bottom line with more followers and new customers!
Keeping close track of how your business profile is faring on social media channels is an important part of our social media management services at Spotted Fox Digital Marketing. We will consistently communicate with your business on ebbs and flows of your social media performance, and make recommendations to improve performance when necessary.
It is this type of approach to social media management that will lead to better results and maximum ROI for your business!
Frequently Asked Questions
During our discovery process, we discuss where your audience is actually spending time. As a rule of thumb:
- Facebook is the number one platform for adults
- 77% of people ages 30-49 use Facebook
- 51% of people ages 50-65 use Facebook
- Instagram, the Facebook-owned photo and video sharing app, is continuing to grow its user base
- 67% of people ages 18-29 use Instagram
- 47% of people ages 30-49 use Instagram
- An estimated 71% of U.S. businesses have Instagram accounts
- 83% of Instagram users say they discover new products and services on Instagram
- LinkedIn, a professional networking site is the top social media platform for B2B social media marketing. Its demographics skew slightly older, with 30-49-year-olds making up the largest group of LinkedIn users.
What counts as an interaction depends on the platform, but most often refers to likes, reactions, shares, and comments.
Your engagement rate is calculated as the total number of interactions your content receives divided by your total number of followers, multiplied by 100%.
In simpler terms, it’s a measure of how well your content performs independently of your follower count.
There are a number of benefits to having a social media presence!
- Increase brand awareness
- Help your business stay top of mind
- Increase in website traffic
- Generate leads and boost sales
- Communicate with your customers on a consistent basis
- Communicate sales and company updates
- Reputation management
- Customer service and support
- Learn more about your customers
- Targetted advertising
- And more!
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