Search Engine Optimization

One of the first steps to achieving organic growth – the main purpose of SEO – is making a list of topics you want your website content to address. We can begin by helping you put together a list of 5 to 10 words and terms that are associated with your products or services. Our SEO marketers at Spotted Fox Digital will use SEO tools to research words, identify their search volume, and generate variations that align with your business. 

This enables our SEO team to associate these topics with popular short-tail keywords. Short-tail keywords are comprised of search terms of no more than three words. They usually refer to broad topics rather than specific ones. 

We will come up with a list of short-tail keywords that are applicable to your business. People in your target audience are using these keywords for their online searches to find your business.

It is at this point that we begin to optimize pages on your site for specific keywords. Our Spotted Fox Digital SEO team will create long-tail keywords.  Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to making a purchase or when they’re using voice search. 

We can use long-tail keywords to create blog posts or pages on your website that explain the particular topics that are related to your keywords. 

One of the primary components of an SEO strategy is an analysis of popular search terms. We will couple this with helpful insights that explain how your customers are searching. This process involves assessing search volume, competition and opportunity through multiple keyword tools to identify the terms that are most valuable for the growth of your business. 

You can count on our skilled search engine optimization experts to carefully research the right keywords for your business, ensuring you are receiving qualified traffic that converts to your bottom line. 

An integral part of your SEO strategy is link-building, which is the main objective of off-page SEO.  Link-building is a process that involves attracting inbound links, which are also known as backlinks, to your website from other Internet sources, usually websites. 

Link-building has the potential to significantly boost your search engine rankings. Typically, links that come back to your site come are from websites with more industry authority. 

Our SEO team at Spotted Fox Digital will work closely with you to identify the right websites that can offer your business extra legitimacy in your space.  We will pair up your business with other companies that have prestige in your niche, all to substantially build your online exposure with your target audience. 

Another means of accomplishing this SEO goal is leveraging blogs that your business produces to boost your SEO. For example, we might share blog posts on various social media platforms. Another option is approaching other blogs for guest blogging opportunities, enabling you to create backlinks to your website.

At Spotted Fox Digital, we know the importance of mobile platforms when it comes to users finding your business online. We can tell you that more than 60 percent of Google search queries in the U.S. take place on mobile devices. That is why our SEO experts will embed mobile into your SEO strategy.

How important is optimizing for mobile?  Google practices mobile-first indexing. This means that instead of crawling a desktop site, the algorithm will utilize the mobile version of your site when it indexes and ranks pages for SERPs. 

Look to Spotted Fox Digital to monitor your site’s page speed, responsive website design, and local SEO when it comes to ensuring a positive experience when users navigate your website on their smartphones, tablets, smart watches, etc.

This is the time when we measure goals and strategy with results. Spotted Fox Digital Marketing will monitor how well your website is performing by analyzing various metrics, such as Google Analytics. It is essential for us to consistently track your metrics in order to understand the success of your SEO initiatives and identify areas for improvement. 

Our Spotted Fox Digital SEO team will evaluate the organic traffic coming to your site so we can attest to the quality and quantity of users reaching your website. We will also track indexed pages, conversions, and your rankings on SERPs.