What is Lead Generation?
According to Wikipedia, lead generation is the initiation of consumer interest or inquiry into the products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition, or sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.
At Spotted Fox Digital Marketing, we generate leads for businesses in a number of ways. The more passive approaches to lead generation are via a blog, newsletter sign up on your website, calls to action on social media posts. Our more aggressive approach includes digital advertising in the form of social media advertising or Pay Per Click or PPC.
Digital Advertising Allows you to Track Your Leads Effectively!
With digital marketing, you are able to effectively track your leads, allowing you to maximize your advertising!
Email Marketing – You are able to directly track who you are emailing to, the open rate, and click-through rate
Blogs – You are able to track page views as well as if someone contacts you after reading one of your blog posts
Social Media Posts – You are able to track impressions, reactions, comments, and if someone clicks on a link used in your social media
Social Media Advertising – You are able to track impressions, comments, clicks, and leads.
PPC – As it states, you just pay per click!