Benefits of Social Media Marketing
Social media marketing is the practice of using social media to connect with your target audience, build your business’s brand, and increase revenue.
When you consider the magnitude of the numbers of people visiting social media channels like Facebook, Instagram, Twitter, Tik Tok, and others, it makes complete sense to leverage these marketing platforms to increase the visibility of your brand. These social media channels enable your business to reach your customers, increase awareness of your brand, and boost your leads and sales. With nearly half of the world’s population on social media, the potential for growing your business is practically limitless.
In its earlier years, social media was used by brands to drive users toward their company website in order to sell their products or services. Now, social media profiles are considered an extension of a brand’s website. Content is designed and published directly to social media platforms to increase the likelihood of user engagement.
How Spotted Fox Digital Can Leverage the Benefits of Social Media Marketing for Your Brand
Our social media experts at Spotted Fox Digital develop and implement social media strategies in order to significantly increase your brand recognition. By engaging with a broad audience of consumers, we can hone in on your target audience and pique their interest in your products or services.
Just by users interacting with your customized marketing content on social media channels, you will heighten brand awareness. At Spotted Fox Digital, we will establish your brand’s presence and build your reputation on social media as we acquaint social media users with your business’s brand selling points. We’ll create a buzz on social media as we connect user’s needs and interests to the benefits of your products or services.
This consistent engagement that Spotted Fox Digital will foster on various social media platforms will greatly increase your visibility as we form relationships with social media users and leaders within your industry.
Although social media marketing doesn’t have a direct impact on search engine rankings for your business, when employed correctly, social media can have a positive influence on where your company ranks on Search Engine Results Pages or SERPs.
Our Spotted Fox Digital social media team will leverage blogs, infographics, and even case studies to enhance your social media presence. By doing this, we will make your business more enticing and credible, while drawing engagement from users. As we post high-quality content on social media, we will build a social media community of followers who will “like” and “share” your content.
Our social media marketing team at Spotted Fox Digital will position your business in front of industry influencers on social media. This important media exposure will prompt these thought leaders to write about your business while we provide links back to your website. This will help to improve your search engine rankings.
As we significantly increase your business’s visibility through social media, you have more opportunities for converting online users into customers. By sharing content such as blogs, images, and videos, for example, on social media channels, we drive more social media users to your company website.
Media studies have shown that social media has a 100 percent higher lead-to-close rate than outbound marketing. What’s more, by employing the use of online content like blogs and videos on social media, we are able to personalize your brand with the social media crowds. This, in turn, enables your brand to form relationships on social media, which leads people to trust your brand. Trust is the biggest factor that leads to converting visitors into customers for your company.
As our Spotted Fox Digital team of social media experts works to build a massive following on your social media platforms, there are greater opportunities to acquaint online users with your brand. We leverage social media to instigate and foster conversations between online users and your company. Customers view social media platforms as a service channel where they can communicate directly with your business.
Born between the early 1980s and early 2000s, millennials are an important contingent of social media users that happen to be extremely brand-loyal customers. In fact, studies indicate that this cohort of your social media followers is 60 percent more loyal to companies that directly engage with them on social media.
Spotted Fox Digital will leverage social media marketing initiatives to gain the attention of millennials – who could become your most influential customers.
Our overarching goal at Spotted Fox Digital when it comes to conducting social media marketing campaigns is building your company’s credibility and legitimacy. Online users will believe in your products or services as they have opportunities to communicate with your brand and share their feedback.
By regularly interacting with your customers on social media channels, your business demonstrates that you care about customer satisfaction. Satisfied customers can become your most vocal brand advocates, spreading the word about your exceptional products or services. These loyal social media followers will be happy to tout the benefits of your product solutions to their tribes, and this increases your brand authority.
Having customers refer to your business on social media demonstrates to new visitors your value and your brand authority.
Spotted Fox Digital is a Leader in Leveraging Social Media Marketing to Grow Businesses
Spotted Fox Digital has experts who know how to strategically utilize social media channels to build your brand and create enduring relationships with online users. By tactically connecting your business with key industry influencers and people in your ideal target market, we will create a system for replenishing your existing customer base with newly inspired customers.
Leave it to our Spotted Fox Digital Marketing team to optimize your social media presence to take your brand to new heights that lead to sustainable growth and a robust revenue stream!