The Top Trends in Product Photography for 2023

Product photography plays a pivotal role in the dynamic world of e-commerce and digital marketing. It’s the visual communication that bridges the gap between your products and potential customers, providing a crucial first impression and influencing purchasing decisions. High-quality, engaging product images can significantly enhance your brand image, increase customer trust, and boost sales.

However, just as fashion and technology evolve, so do trends in product photography. Staying aware of these trends is vital for businesses and marketers who want to remain competitive and relevant. It allows you to adapt your product imagery to meet changing consumer expectations and preferences, ensuring your brand continues to resonate with your target audience. As we move into the second half of 2023, several exciting trends are set to shape the landscape of product photography, offering new opportunities for creativity and innovation.

Product Photography: A Changing Landscape

The world of product photography is not static; it evolves and adapts to changes in consumer behavior, technology, and design aesthetics. Over the years, we’ve seen a shift from traditional, studio-style product shots towards more creative and authentic imagery. This shift is driven by a desire to stand out in a crowded market, connect more deeply with consumers, and reflect a brand’s unique values and personality. As we look into the remainder of 2023, these trends are set to continue, with a greater emphasis on lifestyle imagery, minimalistic setups, bold colors and shadows, and creative angles.

The Influence of Social Media on Product Photography

Social media has had a profound impact on product photography. Platforms like Instagram, Pinterest, and Facebook have become key channels for product discovery and purchase, shaping how products are presented and perceived. They have fostered a demand for more visually appealing, shareable content; overall, this pushes brands to think outside the box and experiment with their product photography. 

Social media has also made it easier for trends to spread and gain traction, influencing consumer expectations and preferences. As a result, businesses and marketers need to stay attuned to social media trends and adapt their product photography accordingly to engage and attract their target audience.

Now, let’s take a look at a few leading trends in product photography that are dominating the landscape into 2023 so far! 

Trend 1: Lifestyle Images in Product Photography

Lifestyle product photography has seen significant growth in recent years, and this trend is set to continue into 2023. Unlike traditional product shots, which focus solely on the product, lifestyle images show the product in use within a real-life context. This approach not only provides a more comprehensive view of the product but also helps to evoke emotions and create a narrative around the product, making it more relatable and appealing to consumers.

Showcasing Products in a Real-Life Context

Lifestyle product photography is all about showcasing products in a real-life context. It’s about telling a story and showing how the product fits into the consumer’s life or solves a problem. This can be achieved by using models, props, and settings that reflect the lifestyle of your target audience. The key is to make the images as authentic and relatable as possible, so consumers can easily envision themselves using the product.

Inspiration and Best Practices for Lifestyle Product Photography

When planning a lifestyle product shoot, it’s crucial to have a clear understanding of your brand, your product, and your target audience. Think about the kind of lifestyle your product represents and the message you want to convey. Use props and settings that complement your product and resonate with your audience. Plus, remember, authenticity is key. Avoid overly staged or unrealistic scenarios, as they can come across as inauthentic and fail to connect with consumers.

A person holding a phone with food on the table Spotted Fox Digital

Lifestyle Product Photography Examples from Spotted Fox’s Clients

Our clients at Spotted Fox Digital Marketing have embraced lifestyle product photography with great success. Let’s first look at our client, Firehouse Subs, who have used lifestyle images to showcase its delicious subs in a casual, fun setting, reflecting the brand’s personality and appealing to its target audience. 

Next, check out this example of product photography by Tradesmen. As a distillery, it has used lifestyle images to show its spirits being enjoyed in an outdoor setting, playing to the rustic natural vibe of the Apple Crisp flavor. 

A person pouring a glass of alcohol into a bottle Spotted Fox Digital

Another delightful example is how Sheffield Cider has used lifestyle photography to show their cider being enjoyed in a realistic setting, such as this dinner party, thus, highlighting the versatility and appeal of their product. 

These examples demonstrate the power of lifestyle product photography to create a narrative around a product and connect with consumers on a deeper level.

Trend 2: Minimalistic Product Photography Setups

A group of people sitting at a table with food and drinks Spotted Fox Digital

The adage “less is more” has become increasingly relevant in the realm of product photography. As we move into the latter half of 2023, there’s a noticeable shift toward minimalistic setups. As one of the top product photography trends, it emphasizes simplicity, clarity, and focus, allowing the product to be the star of the show. By eliminating distractions and using clean backgrounds, minimalistic photography ensures that the viewer’s attention is drawn directly to the product, highlighting its features and design.

Why “Less is More” is Popular

In a world saturated with visual stimuli, minimalistic product photography offers a breath of fresh air. It provides clarity and reduces visual clutter, making it easier for consumers to process the information and understand the product. Moreover, a simple setup can evoke feelings of elegance, sophistication, and modernity, enhancing the perceived value of the product. Minimalistic photography also offers versatility, as the images can easily be adapted for various platforms, from e-commerce websites to social media ads, without losing their impact.

A bottle of alcohol next to a glass of ice Spotted Fox Digital

Minimalistic Product Photography Examples from Spotted Fox’s Clients

Our clients have masterfully embraced the minimalistic trend in their product photography. Let’s take a peek at a few examples. First, Tradesmen Distillery, for instance, showcased its spirit with a clean, black background to emphasize the purity and quality of the product. 

Next, Zullee Mediterranean Grill uses minimalistic setups to highlight the fresh ingredients and vibrant colors of its dishes, creating a sense of authenticity and appeal. Doesn’t it look delish?

A plate of mediterrean food and drinks Spotted Fox Digital

Another perfect example is from Coffee Now. Coffee Now focuses on the rich textures and colors of their coffee, using that simple white background to ensure that the coffee remains the focal point.

Overall, these examples underscore the power of minimalistic photography to convey a clear, compelling message and create a lasting impression on consumers.

Trend 3: Use of Bold Colors and Shadows Embracing Bold Aesthetics 

A cup of coffee with a straw on coffee beans Spotted Fox Digital

As we march further into 2023, one of the exciting product photography trends is the use of bold colors and shadows. This trend is all about creating striking, memorable images that capture attention and evoke emotions. Bold colors can make a product pop and build a strong visual impact, while the creative use of shadows can add depth, drama, and intrigue to an image. 

Why Color and Shadow Matter 

Color and shadow play a crucial role in how a product is perceived. Bold colors can convey a sense of energy, excitement, and personality, making a product more appealing and memorable. They can also help to differentiate a product in a crowded market and reinforce brand identity. Conversely, shadows can enhance a product’s three-dimensionality, highlight its form and texture, and create a mood or atmosphere. They can add a sense of realism and depth to an image, making it more engaging and visually interesting. 

Innovative Uses of Bold Colors and Shadows in Product Photography

As we continue through 2023 and possibly into 2024, we expect to see more innovative uses of bold colors and shadows in product photography. This could include the use of color blocking, where contrasting colors are used to create a bold, graphic look, or the use of dramatic, long shadows for a more dramatic and moody effect. The key is to experiment and push the boundaries, creating images that are not only visually stunning but also convey the unique attributes and personality of your product. 

A box with two food supplement bottles inside Spotted Fox Digital

Bold Color and Shadow Product Photography Examples from Spotted Fox’s Clients

Our clients have beautifully incorporated bold colors and shadows into their product photography. Let’s tour a few samples, shall we? First, Agape Nutrition uses bold colors to highlight its health supplements, creating a sense of vitality and wellness around the product. 

Alternatively, Coffee Now highlights the bold colors of the ingredients, in the fruit and the subsequent drink, to emphasize the fresh, tart, and refreshing aspects of the product. 

A group of fruit next to a couple of drinks  Spotted Fox Digital

On the other hand, Tradesmen Distillery uses shadows to highlight the form and texture of their spirits bottles, creating a sense of depth and intrigue. These examples demonstrate the power of bold colors and shadows to display striking, memorable product images that resonate with consumers.

Trend 4: Creative Angles that Diverge from Traditional Perspectives and Shooting Angles

The last of the product photography trends we want to highlight today that’s gaining momentum in 2023 is the use of creative angles. This trend involves diverging from traditional perspectives and shooting angles to offer a fresh, unique viewpoint. Instead of the standard front-on or top-down shots, photographers are experimenting with different angles and perspectives to create more dynamic, engaging images.

A bottle of alcohol next to a pair of shot glasses Spotted Fox Digital

Using Unique Viewpoints to Capture Attention and Invoke Curiosity

Creative angles can capture attention, invoke curiosity, and provide a new way of looking at a product. They can reveal unseen or overlooked aspects of a product, highlighting its unique features or design elements. By offering a different viewpoint, creative angles can make a product stand out and create a sense of intrigue, encouraging consumers to take a closer look.

Revealing Unseen or Overlooked Aspects of a Product

Utilizing creative angles can also reveal unseen or overlooked aspects of a product, highlighting its unique features or design elements. For instance, a low-angle shot might reveal the underside of a product, a detail that is often overlooked but might be of interest to certain consumers. Similarly, a close-up shot might highlight a particular texture or detail, adding a new dimension to the product.

Breaking the Norm, Creating Striking, Memorable Images

A dentist performing a procedure to patient Spotted Fox Digital

By breaking the norm and experimenting with different angles, photographers can create striking images that set a product apart. This approach requires creativity and a willingness to take risks. Still, the results can be gratifying, resulting in images that are not only visually stunning but also convey the unique attributes and personality of a product.

Creative Angle Product Photography Examples from Spotted Fox’s Clients

Our clients at Spotted Fox Digital Marketing have beautifully embraced the trend of creative angles in their product photography. For instance, Creekside Dental has used unique angles to showcase its dental equipment and procedures, creating images that are both informative and visually interesting. 

Tradesmen Distillery, on the other hand, has used a creative angle to highlight the use of their product in action while including the actual product in the frame, creating a sense of intrigue and appeal that viewers would want to replicate in their own lives. 

A couple of people holding glasses and a bottle of alcohol Spotted Fox Digital

These two examples demonstrate the power of creative angles to create dynamic, engaging product images that capture attention and resonate with consumers.

Technical Considerations in Product Photography Trends

In the ever-evolving field of product photography, keeping pace with technology is crucial. This includes staying updated with the latest equipment trends and post-processing software. High-resolution cameras, particularly mirrorless models, are becoming increasingly popular due to their compact size and impressive image quality. Drones are also being utilized for their unique aerial perspectives. In terms of lighting, LED lights offer enhanced control over color temperature and intensity, elevating the quality of the final image.

Simultaneously, post-processing software like Adobe Lightroom and Photoshop remain industry standards, but innovative tools are emerging, offering features like AI-powered editing and cloud-based platforms for easier collaboration. These advancements in technology not only enable photographers to produce superior images but also streamline their workflow, ensuring they remain competitive in this dynamic industry.

Product Photography with Spotted Fox Digital Marketing

Stay ahead of the curve with Spotted Fox Digital Marketing. Our team of experts is ready to leverage these product photography trends to create stunning, impactful images that will elevate your brand in 2023 and beyond. Don’t let your brand get left behind in the fast-paced world of e-commerce. Get in touch with us, book a consultation call today, and let’s create something extraordinary together.