What are Google Adwords, and how does Google Advertising Work?

What is Google AdWords, and How Does Google Advertising Work?

Long gone are the marketing days of simply running your ad campaign in the local newspaper or shooting a one-size-fits-all television commercial. Now, the majority of marketing is digital in the internet age. Online marketing has a broader reach. You can advertise on any search engine page, webpage, or media platform and reach far more audiences than traditional marketing methods. 

In modern marketing, a business must be well-rounded on all digital platforms – to have many tools in the toolbox. This includes email, content marketing, search engine results pages, social media platforms, influencers, pay-per-click advertisements, and many other online options. Google AdWords is one of the most effective web-based advertising tools for your company or brand. Read on to find out why advertising on google is critical for your digital marketing success!

google adwords

What is Google AdWords? 

There is no doubt that Google is the number one site on the internet. It has nearly three times the amount of monthly visits than the second most visited website; Google has acted as the international gateway to the world wide web for many years. In 2000, Google launched a service designed to assist companies that wanted to sell their goods and services on the internet. So, Google AdWords, or Google Ads, was born. It is an advertising system designed to assist businesses in accessing their targeted user demographics and help them market online. Since its introduction, Google Ads has grown into the most prominent advertising platform in existence. 

How Does Google Advertising Work? 

Google Advertising capitalizes on the most extensive collection of knowledge about internet user activity – the Google databases. When you sign up to advertise, you select keywords and geographic locations and can alter the settings of each advertising campaign. This signals to Google exactly what your target demographic and market is and allows Google to match searches on their platform to your products. It uses its database to target specific consumers – it serves selected ads to users actively seeking a good or service. 

google ads adwords consultation with spotted fox digital

Think of it like this – you’re watching TV at home alone. You see countless commercials for products or services entirely irrelevant to your lifestyle, like home improvement tools when you don’t own a house, prescription medications for ailments you don’t have, or toys for children you don’t have. You have no choice in the advertising you see on TV, but with Google Search Ads, it’s different. You only see advertisements for products relevant to searches you’ve completed – for example, searching “best dog foods” can direct all sorts of dog-related supplies, foods, and vets in your area to be advertised directly to you. 

Through its extensive knowledge and collection of internet activity, Google focuses on user search intent. This is how the program is wildly successful at rapidly connecting a business with new, untapped markets while also reminding previous customers about the brand. Google’s extensive network and international use allow advertisers to create campaigns that can be launched worldwide. 

How Do I Pay For Google Advertising? 

Google AdWords is a pay-per-click platform. The pricing is not a one-size-fits-all structure; advertising costs depend on multiple aspects. It is a bidding system where advertisers select a ceiling or maximum bid amount they are willing to pay for each click. Your choice of keywords and established location are two of the main factors that affect the price of a click. 

the benefits of google ads and adwords

How Can Google AdWords Help Your Business? 

As the most powerful database on the internet and the largest ecosystem of advertising in the world, this behemoth platform can help any company, big or small. 

Grow Traffic

Google Advertising is one of the fastest ways to grow your traffic. While search engine optimization is still vital for ranking on results pages, it can take years for your SEO to grow enough to make it even close to the top. Ads bypass all of this and leapfrog right to the front. It bumps your page to top or side boxes more visible to users to grow the traffic directed to your website organically

Increase Conversions

Conversion rate is the most concerning statistic for any marketer. Luckily, ads on Google have the highest conversion rates and ROI out of any digital platform. AdWords allows you to monitor your conversions with conversion tracking for your ads and specific keywords. You can use negative keywords, which help filter out uninterested users. This enables you to hone your advertising strategy to increase those valuable conversions!

Unbeatable Analytics

Google’s advertisements come with another stellar function – the Google Analytics program. Analytics allows you to see how each of your ad campaigns is performing. You have access to every statistic imaginable and can use this tool to dictate your current and future marketing strategy. 


Google dominates the internet. There is no other site that has its reach or influence. This means it has millions of users constantly searching for products and services. You know an ad operated on the site will be seen by the masses. Even if they don’t become customers straightaway or even click on your website, the user still registers your brand, tagline, and product offerings. This increases your brand awareness rapidly, leading to curious browsers and customers. 

reach larger audience with google ad words

How Spotted Fox Digital Marketing Can Help

Are you looking into Google Ads but don’t know where to start? Or have you tried to use this tool but know that you can do better? Spotted Fox Digital Marketing is here to help! We have years of experience in online advertising and web content strategy. With the ever-changing internet and ads platform, the help of a specialized team can be a game-changer. 

We work collaboratively with our clients to stay true to their brand and budget and reach their targeted demographic through a vast arsenal of online tools, including Google Ads. We can help adjust your ad settings, brainstorm and develop content, and monitor your online marketing performance. Visit our website today to learn more about Google Advertising with Spotted Fox!