Digital marketing includes all the marketing efforts that use the internet or an electronic device such as a cell phone or tablet. Businesses need to take advantage of digital media such as search engines, social media, email, and other websites to connect with current and potential customers.
Why is Digital Marketing so Important?
With the increasing use of technology and the internet, digital marketing has now become more and more vital for your business and brand awareness. An increasing amount of businesses are making their way online via websites and social media, and more! Digital content and marketing are now becoming so common that consumers now expect and rely on it as a way to learn about brands. If you are seeing your competition online more than your own business, you’ll know it’s time to embrace digital marketing. Digital marketing has so many options and strategies, every business approaches digital marketing differently depending on its needs, budget, and resources. A huge plus with digital marketing is that you get to utilize tools like analytics to monitor the success of your marketing in real-time more than you could with traditional marketing!
Types of Marketing
Search Engine Optimization
SEO is the process of optimizing your website to “rank” higher on search engines like Google, increasing the amount of organic traffic a website receives. Within SEO, there are a number of ways to approach SEO including…
On-page SEO: This type of SEO focuses on all of the content that exists “on the page” when looking at a website. By researching keywords you can answer questions for readers and rank higher on the search engine results pages (SERPs) those questions produce.
Off-page SEO: This type of SEO focuses on all of the activity that takes place “off the page” when looking to optimize your website such as backlinks. The number of other websites and blogs that link to you also affects how you rank for the corresponding keywords. By networking with other businesses, writing guest posts on their websites/blogs that link back to your website, and generating external attention, you can earn the backlinks you need to move your website up in rankings.
Technical SEO: This type of SEO focuses on the backend of your website, and how your pages are coded. Image optimization, inline and minimized CSS and Javascript, and more are all forms of technical SEO that can increase your website’s loading speed — an important ranking factor to search engines such as Google.
Social Media Marketing
Social media marketing involves promoting your brand and content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. The channels you can use in social media marketing include Facebook, LinkedIn, Instagram, Snapchat, and Pinterest.
Content Marketing
Content marketing is the creation and promotion of content for the purpose of generating brand awareness, traffic growth, lead generation, and customers. These include blog posts, ebooks, and infographics.
Pay Per Click (PPC)
PPC is a method of driving traffic to your website by paying a Google or website every time your ad is clicked. One of the most common types of PPC is Google Ads, which allows you to pay for top slots on Google’s search engine results pages at a price “per click” of the links you place. Other channels where you can use PPC include: Paid ads on Facebook, Sponsored Messages on LinkedIn, and Affiliate Marketing.
Video Marketing
Video is such a versatile and engaging format that connects with a huge audience and is also easy to share across multiple platforms. Consumers like it because it’s easy to digest, entertaining, and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels. There are plenty of different types of videos that are effective at content marketing such as explainers, interviews, product reviews, testimonials, and more!
Email Marketing
Businesses use email marketing as a way to communicate with their customers. Email is often used to educate, promote content, provide discounts, and announce events. The types of emails you might send in an email marketing campaign include blog subscription newsletters, follow-up emails to website visitors who downloaded something, customer welcome emails, holiday promotions, and tips and tricks!
If you need help managing your business’s marketing, Spotted Fox Digital is your digital partner-in-crime. With our team of proficient and experienced marketers, we will help you maximize your 2021 marketing budget.
