RV Marketing Case Study
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Broadmoor RV Superstore Tri-Cities, WA
We are excited to share with you our recent success with one of our clients, Broadmoor RV Superstore in this RV marketing case study.
Broadmoor RV is proud to be one of the nation’s largest and most respected, family-owned RV dealerships. They pride themselves on service after the sale and are proud of the fact that they employ more certified master technicians than any other dealership in the entire Northwest.
Their current sales model was getting results, but they knew they could be doing so much better with a more comprehensive marketing strategy. Despite their previous approaches to marketing, they knew they needed a local marketing agency dedicated to their marketing growth.
Marketing Platforms Used:
Case Study Results
In just 2 months, we revamped Broadmoor RV’s branding and marketing through a multi-faceted, strategic approach that included running a very successful Facebook ad campaign centered around providing a free RV Starter Kit (a $250 Value) with the purchase of a new RV in exchange for a leads contact information.
We intended on running this promotional campaign for 3 months but after only 1 month we received a text from Broadmoor RV to turn off the ad because they ran out of RV Starter Kits!
Ad Campaign Results
Duration: 1 Month
13,592 People Reached
$5.40 Cost Per Lead
135 Increase in Followers
150% Increase in Engagement
We have also seen a lot of positive responses from our work in managing their social media, on Facebook and Instagram, which includes an increase in over 500 new organic followers and a 150% increase in engagement with their posts.