How to Use Instagram Guides for Marketing
Imagine Instagram creating a cross-over episode with blog posts and carousels? What would that look like in terms of content creation?
*Instagram carousels – are a series of images and videos that can be viewed all in one post that you swipe left to view. The key is to have them all cohesive.
Using a larger post such as a blog that has cross-over potential and using carousels accurately you are able to grab a larger viewing audience, retain their interest, and increase their interactions with your company. With Instagram being launched back in 2010 you can see the growth in the app every day. Twelve years later, Instagram has found a way to make it easy to share your business goals, inspirations, and product recommendations.
Why would I need to use Instagram over any other platform? Instagram is used as a visual presentation to show a snapshot of what your business is about and what you stand for. Now that we have your attention with the captions, how can we engage you to want to see more content? Gain new followers and share your content. Think of Instagram guides, as a way of making long format content creation. Captions on a post can only capture so much of your overall goal, so why not try out Instagram Guides.
It’s about learning and growing in social media trends for the company’s success.
How to plan for using Instagram Guides.
Now, let’s begin or elevate your business’s social media journey. Simple use of the guides can show you how easy they really are. Planning ahead on what your ideal guides will look like will help your Instagram look more cohesive.
To get started, look and see what business could help you achieve this goal, and or you can choose to string together your own posts. To unveil your point of view and to help achieve your end goals.
How Instagram guides can benefit you.
Instagram guides have provided a lot for the marketing world. With many ways to use them to your advantage.
- The target audience can be expanded
- Shop directly from the guide
- A way to promote your brand
- Partnership with other creators
- A way of keeping people on your page and keeping them engaged
- Keywords used for easy search pop ups
- Add a guide to your Instagram profile.
Instagram Guides: Steps on how to add one
- Step 1: First, open the Instagram app on your device.
- Step 2: Next, tap on the plus button on the top right.
- Step 3: You should now see an option to add a guide.
- Step 4: Now you should see three options to choose from, places, products, and posts.
- Step 5: Choose which one would suit what you want your guide to be about.
- Step 6: Choose which posts you would like to add, whether that be from your posts or the posts of others.
- Step 7: With all your posts added you can choose to add a title on them and a description of what the post is about.
- Step 8: When you are finished click the next button on the top right hand corner.
- Step 9: Now, you should see your guide on your profile page.
We recommend using one of the three main ideas for an Instagram guide. Having a new or exciting idea, selling products, and or guiding viewers to new places. Now with Instagram never ending limits in terms of content creation, there is a boundless amount of posts you can add to enrich your story or message. Instagram will allow up to 30 posts per guide, so keep that in mind when you are creating or brainstorming your ideas. Keep your central idea the focus and redirect your additional posts to reinforce the main purpose.
The guide is a good way to show posts, places, and products of your business. Having your idea pre planned out should help on what posts you will be using, whether that be just yours or other businesses. Don’t worry we have you covered with some ideas down below.
Ideas on how to use Instagram Guides
Don’t let your lack of ideas stop you from enjoying a good marketing tool for you or your business.
- Create a gift guide
This is especially helpful during the holidays. But can be used for many other occasions. Such as Birthdays, Baby showers, weddings, and so much more.
- Theme your guide
You know how appealing the aesthetic content is. This is a perfect way to keep your aesthetic pleasing and in brand with your guide. Having a niche will attract your ideal client.
- Rank List
Creating a list and rankings from your favorite sports team, movies, foods, Etc. Who doesn’t want good insight on a new product? By creating a ranking it pushes the clients to want the most desired products and services.
- Share your brand
Some of your followers may not know how you got started and sharing your background may help your followers relate and make you more personable. Having a personal connection will inspire people to help your business.
- Travel guide
The travel guide being what the guide was originally for can still be used when creating a guide. Making a list of places to visit, or sharing your experiences with the different places. Maybe even sharing some secret places you had discovered.
- The possibilities are endless – when it comes to creating a guide that best suits your needs, don’t limit yourself on what you can create.
Time to Review
With all that being said, you now know how to use Instagram guides, how to create one that coincides with your brand, and some ideas for the future on the many different options guides have to offer. Keep in mind Instagram is not only a platform to share fun photos of life or foods you ate, but can be a prized tool to create a brand for a growing business. Don’t be afraid to use everything this platform has to offer to help you grow. Keeping up with trends and staying relevant is difficult on its own, we hope by reassuring you how easy it is to be on top of your social media game, you can create something exciting and profitable with your small business.