Setting 2021 Marketing Goals

Setting marketing goals for your business is not only important but NECESSARY for success! When setting goals we suggest you set SMART goals. SMART stands for Specific, Measurable, Attainable, Realistic, and Time-Bound.  Set time aside to think through each part of your business and identify what marketing goals you need and how you’ll measure them. […]

Marketing Tools We Recommend

 Marketing is so multi-faceted (at least you want it to be in order to be successful) that it’s sometimes hard to keep up with everything!  Thanks to the digital age we live in and the advancements in technology, integrations, and analytics, there are a vast amount of tools out there at your disposal. That being […]

The Importance of a Marketing Plan

Every business utilizes marketing in different ways to engage their target market. A Marketing Plan is a comprehensive document that outlines your overall marketing efforts, including external and internal marketing, budget, and goals. A Marketing Plan is a blueprint that outlines how your business will implement a marketing strategy to achieve business objectives including sales […]

Why Small Businesses Need SEO in 2021

Search engine optimization is becoming increasingly necessary for businesses of all sizes over the past years. However, many small businesses still feel that there isn’t any pressing reason to invest in SEO.

What is Digital Marketing?

Digital marketing includes all the marketing efforts that use the internet or an electronic device such as a cell phone or tablet. Businesses need to take advantage of digital media such as search engines, social media, email, and other websites to connect with current and potential customers.  Why is Digital Marketing so Important? With the […]

How to Grow Your Business on Instagram

As the marketing battlegrounds have shifted from traditional to digital, so does the mode of advertising. You can see it from the explosion in the popularity…

Your Business Needs a Marketing Plan

Every business utilizes marketing in different ways to engage their target market. A Marketing Plan is a comprehensive document that outlines your overall marketing efforts…

Rank Ahead of Your Competition with SEO

Local Search engine optimization (SEO) for businesses in the Tri-Cities should be a strategic component in a business’s overall marketing plan if you want to see long-term success and growth online…

Digital Marketing 101

Marketing is all about connecting with your audience in the right place and at the right time. That means for your business that you need to meet your potential customers where they are already spending their time….

5 Ways to Optimize Your Website

why should I optimize my website? Well… we have A LOT of reasons but to start: website optimization is all about improving your user experience so that people will be more likely to convert on your site…