Be Seen Before your Competition with
Richland Search Engine Optimization

One of the first steps to achieving organic growth – the main purpose of SEO – is making a list of topics you want your website content to address. We can begin by helping you put together a list of 5 to 10 words and terms that are associated with your products or services. Our marketers at Spotted Fox Digital will use tools to research words, identify their search volume, and generate variations that align with your business.

It is at this point that we begin to optimize pages on your site for specific keywords. Our Spotted Fox Digital team will create long-tail keywords.  Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to making a purchase or when they’re using voice search. 

One of the primary components of an SEO strategy is an analysis of popular search terms. We will couple this with helpful insights that explain how your customers are searching. This process involves assessing search volume, competition and opportunity through multiple keyword tools to identify the terms that are most valuable for the growth of your business. 

At Spotted Fox Digital, we know the importance of mobile platforms when it comes to users finding your business online. We can tell you that more than 60 percent of Google search queries in the U.S. take place on mobile devices. That is why our experts will embed mobile into your SEO strategy.

How important is optimizing for mobile?  Google practices mobile-first indexing. This means that instead of crawling a desktop site, the algorithm will utilize the mobile version of your site when it indexes and ranks pages for SERPs. 

Look to Spotted Fox Digital to monitor your site’s page speed, responsive website design, and local SEO when it comes to ensuring a positive experience when users navigate your website on their smartphones, tablets, smartwatches, etc.

An integral part of your SEO strategy is link-building, which is the main objective of off-page SEO.  Link-building is a process that involves attracting inbound links, which are also known as backlinks, to your website from other Internet sources, usually websites. 

Link-building has the potential to significantly boost your search engine rankings. Typically, links that come back to your site come are from websites with more industry authority. 

Another means of accomplishing this SEO goal is leveraging blogs that your business produces to boost your search engine results. For example, we might share blog posts on various social media platforms. Another option is approaching other blogs for guest blogging opportunities, enabling you to create backlinks to your website.

This is the time when we measure goals and strategy with results. Spotted Fox Digital Marketing will monitor how well your website is performing by analyzing various metrics, such as Google Analytics. It is essential for us to consistently track your metrics in order to understand the success of your SEO initiatives and identify areas for improvement. 

Our Spotted Fox Digital team will evaluate the organic traffic coming to your site so we can attest to the quality and quantity of users reaching your website. We will also track indexed pages, conversions, and your rankings on SERPs.