How You can Make Money with your Website
Your website has a variety of functions that include promoting your brand and enticing online visitors with the features and benefits of your products and services. The website should artfully and creatively tell the story of your brand and do so in a compelling and engaging way. It should also look beautiful and be user friendly.
But above all, your website should make your business money. Day and night, your website needs to be generating revenue for your business to help ensure you have a healthy bottom line.
This may lead you to the question: Is my website making money for my business?
There are a variety of factors that could influence revenue and traffic. There are actions you can take right now that will monetize your website. In this guide, we will show you specific methods that are available to you that will enable you to transform your website into a money-making machine.
6 Ways to Monetize Your Website
Make Your Website Responsive
If you hope to make money from your site, then you need to cater to online visitors who access your website from a mobile device. Media studies show that more than half of all internet traffic comes from mobile devices. Consumers who are looking for what you are selling are relying more and more on their smartphones and tablets to visit websites.
That is why having a responsive website that adapts to a user’s device is so important. What makes this proposition even more compelling is that Google adheres to a mobile-first approach to its crawling and indexing process. That translates into Google crawling your website and indexing it for search results from a mobile perspective.
Your Website Needs to Load Fast
Across the board, no matter the industry or type of business, online users expect your website to load within two seconds. How fast your site loads is directly connected to your conversion rate. For example, if you increase your website’s speed by just one second, you could boost your conversions by seven percent. That strengthens your bottom line.
What it comes down to is your company can’t afford a slow website. In our time-starved lifestyles with myriad diversions clamoring for our attention, we don’t have the patience to wait for slow websites.
Sell Digital Products
You could sell a variety of digital products such as eBooks, templates, graphics, and podcasts. These products will help your business earn an ongoing passive income from your website.
Optimize Your Website for SEO
As much as 75 percent of companies spend money on SEO, and it pays huge dividends. SEO makes it possible for your site to become a lead-and revenue generating machine. It does this by markedly improving your visibility in the most popular search engines.
The payoff with SEO is more traffic and more opportunities to convert prospects into customers for your business. The more people see your website, the more your online traffic increases, and the better your chances to provide your product or service to a greater number of people.
This all equals more sales and an increased profit margin.
Sell to Email Subscribers
If you blog on your site, then you should be corresponding with your email subscribers. Begin to compile an email list as soon as possible and use an email marketing service to keep the lines of communication open with your blog readers. With the aid of email marketing services like AWeber, you can capture your audience and communicate with them after they have left your website.
You have the option of emailing them with recommended products that they could be interested in. Your business can earn a commission if they sign up or purchase something.
Utilize Affiliate Marketing
Affiliate marketing involves promoting a product or service to visitors to your site in return for earning a commission if there is a purchase through your link.
The sales are tracked via affiliate links from one website to another.
Look to Spotted Fox Digital Marketing for Expert SEO and Website Marketing Services
You found our website because we practice what we preach when it comes to SEO. At Spotted Fox Digital, we fully understand the most important ranking factors of search engines like Google. With our custom approach to search engine optimization, which includes on-page and off-page SEO, link building, Google My Business updating, and more, we rank higher on Google than our competitors and we offer the same service for your business!
At Spotted Fox Digital, we also create custom WordPress websites that offer a story-telling perspective with appealing visuals that effectively differentiate brands for businesses. Our web development and design experts combine unique and compelling photography, along with polished graphics and an eye-catching color scheme, to form the personality of your brand that cannot be duplicated.