Tips for Making a Business Marketing Plan in a Day
For every company, big or small and in any industry, a business marketing plan is an essential element to your operation and it is key to competently promoting your brand. Your business marketing plan must contain a marketing strategy to determine how best to position your company in the marketplace.
In your marketing plan, your business should identify the unique qualities of your brand and highlight your unique selling proposition. This enables you to stand out from the competition. The marketing plan is a critical component of your business plan and requires considerable attention given how important it is to the success of your company.
How to Make a Business Marketing Plan in a Day
With a well-thought-out marketing strategy, you are equipped to identify opportunities through new audience segments, changes in pricing strategy, and differentiating your brand from your competitors.
A main advantage of having a comprehensive business marketing plan is that it optimizes the value of all your campaigns. It also leads to a cohesive strategy. Your marketing plan, if done right, will enable your business to properly measure the effects of your marketing campaigns.
Be sure to check out our free downloadable marketing strategy template provided by Spotted Fox Digital Marketing.
5 Elements to Include in a Successful Business Marketing Plan
Carry Out a Situational Analysis
For any business marketing plan to be successful, you must determine your company’s strengths, weaknesses, opportunities and threats. This SWOT analysis should be the initial action you take as you begin to put together your marketing plan.
Another important facet of a situation analysis is fully understanding the existing market. For example, determine how your business stacks up against your competition? That calls for the formation of a competitor analysis.
You want to sharpen your competitive edge by assessing how other products are superior to yours. Then determine what can your company’s products or services offer that your competitors can’t match?
Taking these actions for your business marketing plan should help you determine what exactly your customers desire and how you can resolve their pain points.
Identify Your Target Audience
One of the fundamental aspects of an effective business marketing plan is thoroughly knowing your target audience. If your business already does have a buyer persona, then all you may have to do is fine-tune your existing personas.
You should create a buyer persona if you don’t already have one. This will likely entail conducting market research. Here is the demographic information that your buyer persona should include:
- Gender
- Age
- Income
Additionally, your buyer persona needs to have psychographic information such as goals and pain points. You should become well acquainted with what motivates your target audience and what problems they have so you can position your products or services to meet their needs.
Ultimately, identifying your target audience enables your business to find and understand its niche.
Utilize Inbound Marketing to Differentiate Your Brand
Utilizing internal tools like social media activity, content marketing, and search engine optimization (SEO), your inbound marketing can attract a customer’s attention, mainly through online communication. You will want to incorporate in your content marketing interviews, engaging blog posts and topical podcasts containing pertinent industry numbers or guides that instruct how best to use your products.
An example is if your own spa studio, you might offer a free guide for how to do meditation techniques that help you start your day off with positive energy. If you own a chiropractor office, maybe provide customers with a free guide for practicing correct posture while working at the office.
When you have a powerful content offering, you will be able to improve your search engine ranking, and that funnels more people to your company website and social media channels.
Figure Out Who Your Competitors Are Who Also Target Your Customers
It doesn’t matter how original or innovative your product or service is, you can be sure that there will always be competition for your customers’ shopping dollars. So, include in your business marketing plan an analysis of other companies that could be luring your customers away.
After you identify these competitors that are infringing on your customer base, you can aggressively develop ways to differentiate your business by delivering to customers items that they may not be receiving from your competitors. Study how your competitors do business and find ways to propel your target audience toward your company.
Establish a Budget for your Business Marketing
The purpose of your budget is to describe how much money your business has dedicated to the marketing team so it can go forward with the initiatives and goals outlined in your business marketing plan. This is why you really need to be aware of your budget throughout the time you create your marketing plan.
For example, you may want your business marketing plan to include SEO and social media advertising. But if you lack a budget for those important components of your marketing plan, then you won’t be able to achieve your goals.
As you develop the various aspects of your business marketing plan, you might set out to itemize your budget by what specifically you will spend your budget on. Some marketing expenses could include the following:
Marketing software
Paid Promotions
Sponsored and unsponsored events
You want to be sure that in your business marketing plan, as you write out your tactics, you pair each of them with an estimated budget. For budget purposes, when you identify your strategy for your tactics, include the time necessary to complete each tactic, as well as the resources that will have to be purchased.
Begin Your Marketing Plan Today
The best method for launching your business marketing plan is to begin with agreeing on the well-defined differentiation points for your company. Then be poised to prepare your team to achieve ambitious marketing goals.
If you incorporate these aforementioned elements into your business marketing plan, then you stand an excellent chance of being well-positioned in the marketplace. Your marketing plan will be your guiding document that empowers your business to rise above your competitors and increase your market share so your company experiences unbridled success.
Spotted Fox Digital Marketing — Building Brands with Purpose and Passion
At, we partner with businesses like yours to provide a full range of in-house digital marketing services. Spotted Fox Digital is a top-rated Tri-Cities Marketing Agency that believes in relationships, transparency, and trust! We are a results-driven top-ranked marketing company that uses responsive website design, targeted advertising, Social Media Marketing, video production, Search Engine Optimization (SEO), and more!
Our work is backed by data, providing your brand with the marketing insights needed to scale! Spotted Fox Digital marketing experts help businesses understand, reach & engage with their audiences through our digital marketing services.
If you are interested in scheduling a FREE marketing consultation with us, we invite you to call Spotted Fox Digital at 509.792.3283 or complete our Online Contact Form.
