What is your Why, and What is Its Importance as a Business Owner?

What is Your Business’s “Why” & How Is It Important?

DING! DING! Your alarm startles you from a peaceful sleep, signaling the start of the day. How do you feel? Are you ready to hop out of bed with a pep in your step to take on the new day? Or, do you roll over and hit the snooze button until you know you will be late if you don’t get your butt out of bed? How you feel can rely heavily on your “Why.” Do you know your Why? Today, we are talking about your “Why,” how to identify it, and why it is so important.

Why is a “Why” Important to a Business Owner?

As a business owner, your “Why” is the reason you get out of bed in the morning; it drives you to work hard and gives you the satisfaction of a job well done at the end of the day. In 10, 20, or 50 years, you will be able to look back at your life and be proud of your accomplishments and the reasons driving them.

While it may seem like a simple factor, your why is a potent force in your business. It will guide you through the triumphs and failures, challenge you to create, and push you to go beyond your limits to a greater achievement than you thought possible. Okay, all that grand talk aside, how does one identify their “Why?”

How to Identify Your “Why” as a Business Owner

When people answer the question “What made you start this business?” it can be easy to come up with generic answers like wanting money, prestige, or success. However, we challenge you to dig deeper and to think about what having those things will provide for you. Why do you want money? Why do you want recognition? Why do you want to be successful?

For example, a business owner may want to make good money to support his or her family, to be able to provide more to their children than they received when they were young. Or maybe, they want money to support their travels so they can explore the world without worry.

When you dig deeper and identify the draw of why you are working so hard, you can begin to identify the pillars of your “Why.”We believe it lies in four pillars: passion, vision, talent, and values.

4 Pillars of “Why”find your Business's "Why" and why its important


As Confucius once said, “The man who loves his job never works a day in his life.” Before any wise individual begins a business, they must understand and follow their passion. Passion can be anything to anyone. It could be a love of helping children, a desire to make the world an eco-friendlier place, or the sheer love of dance. That passion will drive you to learn more, work harder, and challenge yourself to create a better business.

Therefore, to help you identify your “why,” we ask you: What is your passion? What makes you excited to take on each new day?


After discovering your passion, you must understand where you want to go when building a business. If you want to make the world an eco-friendlier place, how, as a business owner, are you going to do it? Through product creation, educational programs, social media influence, or something else entirely?
Your vision is where the details of your business will start to build. It should include the how, when, where, who, and every other little detail that will make an idea an operational process. From there, you must share it with the world. How will you get them involved, and why should they care about you?


Talent may come naturally, or you may have to build it over time through hard work. Just because you have the passion and vision for a business doesn’t mean you have the tools to make it right off the bat. Even the most established business owner is constantly learning and striving to become better. How will you do the same? Will you attend classes, hire educated teams and companies to help you, or even travel to conferences to learn from the best and brightest? As long as you are always learning, you can maintain cutting-edge innovation in your field.

Valuesspotted fox digital marketing Business's "Why" and motivation

What values do you hold dear? Integrity, transparency, kindness, diversity, teamwork, quality, and hard work are just a few examples of the core values you may choose to uphold in your business. Of course, a company should never willy-nilly select values. For example, you wouldn’t see an environmentalist preaching about recycling at work but then not doing it at home.

Core values should be guiding principles that you plan to hold up at work and home, in the public eye and in private. Once you identify your core values, you will utilize them to make decisions and guide your company in everything it does, so you want to choose values that align with who you are, what you want your company to represent, and what you can embody in every facet of life.

By analyzing these four key pillars, you may discover a greater understanding of your “Why.” As a business owner, we challenge you to take that newfound knowledge and hit the ground running.

Spotted Fox – Your Digital Marketing Agency

We understand that you may not have all the answers to the questions above, and that’s okay. We at Spotted Fox are here if you need help finding your business’s “Why,” and building your brand to become a beloved figure of the community.

Our team has mastered the digital marketing space. You can easily build your brand under one roof from website design, video production, Search Engine Optimization (SEO), social media management, and more. Are you ready to take your business to the next level? Reach out to Spotted Fox Digital Marketing to start your business marketing journey.