The internet has grown and changed so much since its inception. It now dominates our culture, consumption, and daily interactions with people and businesses. If your business doesn’t have a significant digital footprint in the internet age, you might as well be dead in the water. You want to be the first option that potential customers see. Curating a well-designed, efficient, intentional website using search engine optimization techniques can help you achieve this goal.
What Is Search Engine Optimization?
Search Engine Optimization (SEO) is a collection of techniques used to increase visibility on the internet. Search engines such as Google, Bing, or Yahoo are the gateway to the world wide web. When a user has a question, wants to connect with a brand, or wants to research a particular subject, they type their inquiry into a search engine. The engine then populates a search engine results page (SERP) with relevant websites that could answer the question. The SERP organizes websites based on relevance, ranked in order of what it deems most helpful, as it aims to give its users the best answers first.
In short, SEO techniques such as on-page, off-page, keywords, and other technical tactics essentially inform a search engine about your website and why it should rank at the top of its SERP. Search engines realize your website has become more relevant to users, and in turn, they increase your ranking on the SERP. Ultimately, this increases your page visibility with potential customers.
Why is SEO Important?
Search engine optimization is critical to modern digital marketing. These days, search engines act as an operator connecting users to their desired content. A successful SEO strategy that increases your SERP standing is worth its weight in gold. Why? It helps connect targeted consumers with your page – these potential customers are already actively searching for your brand or about topics in your niche. In turn, it helps decrease your bounce rate and increases your conversion rate as it brings in customers already interested in your product or services. It also establishes you as an authority on your subject matter on the internet and increases your online traffic!
Which SEO Techniques Can Help Increase Business?
There are a wide variety of techniques to optimize your SERP rankings. Some are more important than others, but they are best combined to create a quality webpage. Here are a few strategies you should start with to increase your business:
Target Keywords
Keywords help internet users connect with your content. Doing thorough keyword research on your target demographic is critical. Knowing what your potential customers are searching for is essential. For example, a business sells scuba dive equipment. If a user types “scuba dive equipment” into a search engine, it would pull up results with blogs about diving, dive destinations, or websites with products for scuba diving. You might have the perfect product for this situation, but without using the keyword, you might never connect with the prospective customer. This is why keywords are of vital importance in your digital marketing strategy.
Quality Content
You can have the keywords, but they must be backed up by relevant content. At the beginning of keyword research, it was okay to jam-pack them into an article that made little sense around them. Now, search engines are savvier and look for quality content, and having it communicates a message of authority and expertise to your site visitors. Well-curated, engaging, professional content builds relationships with users and converts them into customers, which is intrinsic to inbound marketing. Create content using a blog, videos, podcasts, reviews, infographics, lists, and many other avenues.
On-Page SEO Strategy
Search engines constantly seek to understand user intentions better and deliver results answering these needs. On-page optimization includes headlines and subheadings, HTML tags such as title and meta descriptions, image optimization, and structured data. This helps match a search engine user’s query with relevant website answers.
Off-Page SEO Strategy
Off-page methods include everything on the internet linking back to your website. Natural inbound links from relevant, authoritative, high-ranking websites increase your site’s legitimacy in the eyes of a search engine. This helps improve their trust and your ranking! Try getting bloggers in your niche to mention your brand or website or cross-link with other businesses.
All About the Mobiles
These days, the majority of websites are reached over mobile devices. Optimizing your site for mobile use is a pivotal component of search engine strategy. This shows the engine you focus on consumer experience and what kind of customers you want to target.
Integrated Strategy
An overall search engine optimization strategy is critical to your website’s success and is the most crucial element for increasing sales. Your technical, on-page, and off-page strategies are all essential, and when implemented correctly, they will drive targeted traffic to your website. If you need expert help, hiring a professional digital marketing company can save you time and money in the long run as you see those rankings improve!
Can Optimization Increase Sales?
The short answer – YES! An integrated optimization strategy is vital to increase website traffic and sales. Optimization techniques increase your ranking, which makes your website more visible to targeted customers! Bringing this user directly to your website will increase your sales over time.
How Spotted Fox Can Help Your Business’s Marketing
If your business needs help with professional search optimization or paid advertising management, Spotted Fox Digital Marketing can help! We provide the best search engine optimization services in Eastern Washington or anywhere your business is located. We use our expertise and years of experience to increase visibility and conversions for your commercial business website. Our digital marketing agency runs ads and implements web SEO in a combined strategy that best suits your business needs. Visit our website or contact us today to upgrade your company’s digital marketing!
