Advertising platforms have changed over the years and will continue to do so. Staying ahead of the curb when it comes to marketing and owning a small business is crucial.
We’ve put together a list of the top three places to market your business online in 2020.
As we all know Facebook is the big fish in the pond when it comes to social media channels. With over 2.45 billion monthly active users as of October 30th, 2019. (Source: Facebook 10/30/19)
With over 800 million unique active users, Instagram is one of the fastest-growing social platforms.
Youtube Pre-roll Ads
YouTube – With over 1.9 billion unique visitors. YouTube has started taking market share from some of the big cable companies.
Which platform is better for your business?
When it comes to your business you know best. Before choosing a media platform to advertise, you need to know the following:
1. Who your customers are
2. Which platform they are most likely to engage with your brand
Let’s start with Facebook:
Although it seems that everyone is on Facebook, that doesn’t mean all ages and demographics are likely to engage with your brand on Facebook. Here at Spotted Fox Digital, we have seen great engagement with ages 34-50 and women being the majority. So if your business is serving that age range sand demographic, Facebook would be a great option to look at.
Instagram has a younger demographic:
Now for Instagram, you can close the gap with the younger age groups. Statistics show that Instagram’s audience is between the ages of 18-34. So if your business is looking for generation Z and millennials Instagram would be a great option.
Youtube is the new TV platform
And now for the infamous YouTube, with over 1.9 billion logged-in users it’s no doubt that YouTube is a great channel. Research shows the following stats:
- 96 percent of 18- to 24-year-old American internet users use YouTube
- Half of the American internet users aged 75 and overuse YouTube
- YouTube is the top iOS app of 2018
- YouTube reaches more American 18- to 34-year-olds than any TV network
- YouTube mobile ads receive viewer attention 83 percent of the time
- 95 percent of YouTube ads are audible
So if you are currently running tv advertising, YouTube may be worth exploring. Video marketing is HOT right now and it’s one of the best ways to communicate with your audience. Our videographers have extensive experience with all types of video production.
These are just a few platforms you can advertise your business on. But in our opinion, these channels are the most user-friendly when it comes to setting up your ad campaigns, targeting, etc.
There are other platforms to advertise on including LinkedIn, Yelp & Twitter. These platforms tend to lean towards a specific niche or target market. There are also up and coming platforms that you will want to keep an eye on.
Up And Coming Social Media Advertising Opportunities
There are other marketing opportunities online with existing and up and coming social platforms. These include TikTok, Snapchat, and Pinterest.
TikTok, formerly known as Music.ly was bought in 2017 by the Chinese media company Bytedance. They recently went over the 1 billion user mark!
Snapchat is another one that is becoming more popular for businesses to reach a younger demographic. If you really want to find out what Millenials are up to, check out this platform. Here are just a couple of reasons for the popularity of Snapchat:
- 75% of Snapchat users are under 34 years old.
- 90% of Snapchat users are 13-24 years old.
- Roughly 61% of Snapchat users are female and 38% are male.
Snapchat can be a great way to reach this demographic with your product or service.
Pinterest is another platform that has been around but is gaining more popularity in the online advertising side.
- More than 300 million people use Pinterest to discover new ideas.
- 83% of users have made a purchase based on Pins they saw from brands. ( GfK, US, Pinterest Path to purchase study among weekly Pinners, Nov 2018 )
At the end of the day, there is no one magic formula for every business to follow. You really have to dig deep and figure out your target audience’s behaviors and what type of content or offer will be most appealing. For help with online advertising strategies, please get in touch with Spotted Fox Digital Marketing.