Websites are more competitive now than they ever have been, with heightened competition and so many businesses clamoring for the attention and interest of consumers online, you need every advantage you can leverage to stand out and get noticed.
The ability to attract, engage and bring visitors back to your website is vital to the success of your business. And custom video is an invaluable tool to really captivate and engross your website visitors. In fact, video marketing is every bit as important to your SEO (Search Engine Optimization) and brand awareness as written content on your website.
Current trends tell us that video consumption has never been higher. Marketing videos bring immense value to your business.
Online Video Consumption is at Record Levels
Here are some statistics that provide a powerful picture of just how prolific video consumption is among people searching for products and services on the Internet:
- Internet video consumption has grown on average by 32 percent every year between 2013 and 2018.
- Currently, YouTube has more than 2 billion monthly active users worldwide.
- Approximately 85 percent of Internet users within the U.S. consume content through online video.
- In 2021, the average person watched online videos for 100 minutes every day, an increase from 84 minutes in 2020.
- Internet videos will make up greater than 82 percent of total consumer Internet traffic by 2022.
Benefits of Custom Videos on Your Website
There are many compelling and relevant benefits to having custom videos on your website to complement your marketing copy and photography.
Improves Your Ranking on Search Engines Results Pages
One of the main ways that video content can improve your SEO has to do with Google’s internal algorithm for producing search engine results pages, or SERPs. Google values two elements when it comes to online searches: the quality of content, and its relevance to someone’s original search terms.
In determining both of these, Google looks not only at the text on a specific page, but scans for other types of media to see exactly what your website has to offer. If your website contains a mixture of text and quality visuals, such as videos, that means your pages are as varied as they are informative, which gives a boost to your SEO efforts.
What’s more, using keywords in the video title, descriptions, and tags will also help to increase your ranking on SERPs.
Shows Your Company Personality
Videos are a perfect tool for humanizing your brand and forming a connection with your website visitors. This bond your business creates with videos allows you to develop a relationship with potential new customers and increase trust with visitors to your website. People purchase products and services from businesses they trust, and videos can bridge that gap.
Videos also are an avenue for communicating your business values and vision. This tool is ideal to convey to your website visitors what your company stands for and how your brand stands out from the competition.
Drives Traffic to Your Website
Search engines thrive on content. All content, and that includes visuals and videos. Whenever you add content to your website, your search engine rankings will increase. So it makes sense to create a custom video for fresh content. Those targeted keywords in your video title, tags, and description will also raise your ranking on search engines.
In addition to producing a custom video for your website, take it one step farther and create a channel on YouTube to fully optimize the SEO benefit with your video. Also, use key words to promote on YouTube. You can enhance your SEO further by sharing your marketing videos through your social media networks, especially Facebook and Instagram.
Efficiently Delivers Your Brand Messages
We know from studies on Internet viewing habits that people consume the information they see and hear significantly faster than information they read. This makes a custom video an ideal method for effectively communicating your brand messages across a format that visitors will quickly and easily absorb. Videos will complement your marketing copy and photography and enable your business to strengthen your message overall.
Build on Your Credibility
Videos are perceived as more trustworthy than any other medium. Videos appeals to our fundamentals. When visitors to your website watch your video addressing the benefits of your products and services, they are much more likely to trust you and want to learn more about what your business is offering.
Another element that allows videos to bolster your credibility is customer testimonials. There’s nothing more powerful and compelling for viewers than seeing other people like them raving about what you’re selling.
Increases Your Reach & Sphere of Influence
Just as you can extend your brand reach by integrating your blog with social media channels, you can also perform the same function with videos. You share your video through social media networks and allow visitors to also share your videos. By doing this, you create the opportunity for your video to go viral.
As mentioned above, be sure to post your video on your YouTube channel – Google owns YouTube – so you have another platform to promote and to be promoted.
Videos Allow Your Business to Differentiate Itself from Competitors
Custom video is a perfect tool for differentiating your brand from your competition. Think of it this way: many of your competitors are probably not leveraging videos to get out their marketing messages. If you choose to produce a custom video, your business is already way ahead of other companies in your niche. Whether your industry is highly commoditized or very specialized, leveraging custom videos on your site will enable your business to really stand out from the competition.
Videos Motivate Visitors to Return to Your Website
Amid the clatter and clamor that exists on search engines from businesses seeking to get the attention of online consumers, it is challenging enough to draw people to your website. But having people come back is even more daunting. That’s where custom videos come in.
Every time someone returns to your website, you have the chance to expose that person to your brand selling points and inspire them to purchase your goods and services. When your business creates compelling, engaging and useful videos that deliver your targeted message and offer value, you are taking a huge step toward converting visitors into customers.
When you employ videos that address issues, topics, or areas of concern, you add even more value to your brand and encourage people to return to your website.
Spotted Fox Digital Marketing — Building Brands with Purpose and Passion
At Spotted Fox Digital Marketing, we partner with businesses like yours to provide a full range of in-house digital marketing services. Spotted Fox Digital is a top-rated Tri-Cities Marketing Agency that believes in relationships, transparency, and trust! We are a results-driven top-ranked marketing company that uses responsive websites, targeted advertising, social media management, video, SEO, and more!
Our work is backed by data, providing your brand with the marketing insights needed to scale! Spotted Fox Digital marketing experts help businesses understand, reach & engage with their audiences through our digital marketing services.
If you are interested in scheduling a marketing consultation with us, we invite you to call Spotted Fox Digital at 509.792.3283 or complete our Online Contact Form.