Is It Worth Paying Out of House for Small Business Digital Marketing?

Investing in digital marketing is one of the best ways to grow your company. It allows you to reach more leads, increase conversion rates, and subsequently see a rise in revenue. These days, there are many prominent, effective digital advertising strategies. It can be challenging for a small business to efficiently market its products and share its voice in the online world. 

Online marketing is incredibly varied and contains many different components, as there are countless ways to reach potential or returning customers via the internet. As a small business, you may want to improve your social media presence across various apps, use Google Ads or other pay-per-click advertising, or invest in content marketing and search engine optimization techniques. An omnichannel marketing strategy might be the best approach for you. However, these are difficult to coordinate without experience and trained professionals. As a small business, there are several significant benefits to hiring an out-of-house digital marketing firm to manage your online presence. 

Benefits of Hiring a Small Business Digital Marketing Firm

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Here are six reasons why outsourcing your online marketing would be a game-changer for a small business!

1. Expertise and Experience from Trained Staff

Independent marketing agencies are some of the most experienced companies in the online advertising sphere. Their specialized nature attracts top-notch employees, most of whom already have a notable background in the industry. They work with different clients frequently and know what works for each separate online marketing channel. This allows your small business to choose an agency well-suited for your company, products, and market. You can also select a firm based on your needs, for example, SEO improvement or Instagram engagement. Hiring an experienced agency delivers a return on investment. 

2. Capabilities and Knowledge of Marketing Strategies

As a small business, keeping your marketing in-house can be a challenge. Creating a team with comparable skills and knowledge to those in specialized marketing firms takes a lot of work. If your business wants to try a new strategy, you may not have the internal capabilities to implement it. An outsourced agency can offer unique advantages in such a case, enabling you to capture the best results. 

3. Software and Tools Come with the Firm

When outsourcing digital advertising, don’t worry about purchasing online marketing tools. Any agency will have all the tools and data readily at their disposal and years of experience using them – no training or learning curve necessary! Marketing strategies such as keyword research, SEO techniques, and website optimization all require specific tools for optimal use. Professional firms usually have marketing software that measures, tracks, and records your digital campaign. This software uses artificial intelligence and machine learning to analyze your strategies to find ways to improve your campaign results and track your return on investment. 

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4. Diverse Specialties Beyond Internal Capabilities

Digital advertising companies have one focus – marketing businesses’ products. They are experts in each online channel and likely have specialized individuals or teams dedicated to each area. These can be marketing sectors like social media, copywriting, web design, conversion rate optimization, paid advertising, email, SEO, or pay-per-click. Your business can now have expert-level strategies in each channel instead of having to split your focus or resources learning about them all. Using in-house marketing in a small business can never be comparably efficient or knowledgeable. 

5. Easy Scalability According to Business Needs

Chances are, if you’re a small business, you are probably looking to grow! Hiring an outsourced marketing team means they can scale quickly and adapt agilely to changes in your business. An out-of-house marketing firm can respond to your needs, whether you want to change up the strategy for a busy season or you see a rapid increase in sales. If you hit a slow season, it is easy to pause your marketing efforts with an outsourced marketing team rather than re-assigning or letting go of in-house staff members. 

6. Out-of-House Marketing Pricing is More Affordable

You may think hiring an out-of-house marketing agency will be out of your budget. However, consider the cost of hiring and training your team in-house. Building a small business digital marketing team can cost over $200,000 yearly. Agency pricing is different because it depends on your needs. Your expenses can be anywhere from $20,000 to $200,000 per year. For example, if you only need SEO services, that can cost you anywhere between $500 to $1,500 per month. If you need an entire digital marketing strategy, the cost can rise. However, it can be significantly less than hiring an individual or team in-house.

Hiring an Out-of-House Digital Marketing Team: The Negatives

There are a few drawbacks to hiring an out-of-house team. They are located in a separate building or city from your company, which could make communication more challenging. However, in the digital age, they are just a video chat away! Another factor is that an outsourced team will have multiple clients rather than just working on your company’s marketing. If a marketing company makes you feel like you’re not a priority, it could be a sign that they aren’t the right fit for you. Lastly, with an out-of-house team, you might not feel like you have complete control. However, any marketing company worth its weight will communicate clearly and effectively and require you to sign off on any campaign and strategy decisions. 

Ultimately, hiring an out-of-house marketing team can give your small business a boost of experience and knowledge that can help kick-start or improve your online footprint. Working with a professional team can help create an effective strategy that increases conversions and growth while staying true to the spirit of your company. Investing in a relationship with an out-of-house team can lower costs and decrease stress! 

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How Spotted Fox Digital Marketing Can Help

Are you looking for small business digital marketing? Let the expert online marketing specialists at Spotted Fox Digital Marketing help you succeed! We have years of experience in online advertising, and our professionals are knowledgeable about each channel of internet marketing. We learn about your small business, goals, and needs and use a multi-pronged approach to reach your target audience. Visit our website and contact us today to schedule a consultation and discuss your small business digital marketing strategy!