As of 2022, over 63% of the world’s population were internet users, and over 92% of the United States residents use the World Wide Web. We are officially firmly planted in the digital age. Everything in our lives is transitioning to smartphone and internet integrated – the future is digital! Your business needs a digital marketing strategy to compete in the current marketplace.
What Is a Digital Marketing Strategy?
A digital marketing strategy uses online resources and platforms to reach and engage with a business’s target customer. After you determine your marketing goals, a strategy outlines the path you will take to achieve them. Usually, this includes which channels and tactics you will use, your budget, and your target audiences for each platform. Digital marketing is critical to building an online footprint and driving web advertising results.
6 Best Digital Marketing Strategies for Revenue
Whether you are starting from scratch with your digital strategy or you want to focus on a few aspects, here are six of the best online advertising tools to increase your revenue!
1. Improve Your Search Engine Optimization
Search engine optimization (SEO) is a process that improves your digital content for your site to rank high on search engine results pages like Google searches. When internet users search for phrases or questions related to your industry, you want your company to be one of their top choices. This will help you reach your target audience faster and easier. SEO connects you with users who are already searching for your products and services (AKA hot leads), which makes for much easier conversion into traffic for your website. SEO is one of the top digital marketing tools necessary for any successful advertising strategy.
2. Get Creative with Web Design
Website design is the production and maintenance of an internet page. It encompasses many aspects, including graphic design, user interface design, software, user experience design, SEO, and authoring. Together, these elements create an overall look, feel, and user experience when visiting a website. It takes careful planning to build a website that is not only aesthetically pleasing but easy to navigate, as well as optimized for speed and responsiveness across many types of devices. Web design is essential to a digital strategy because it is one of the first impressions potential customers have of your business. Users find it unprofessional if your website is subpar, hard to use, or consistently glitchy. Additionally, an optimally designed page helps SEO rankings!
3. Increase Your Online Advertising
Pay-per-click (PPC) advertising is another valuable tool in the digital marketing arsenal. In PPC systems like Google Ads, businesses bid to have an advertisement at the top of a search results page, so when users search by keywords your website is at the top. If they click on your advertisement, you pay for the lead. In this system, you don’t pay for the ad itself, only for the results of users following through to your website. PPC is used on search engines, social media, and various other platforms and apps to target transactional queries and see a short-term ROI by either purchasing a product, signing up for an email list, or another desired interaction. PPC is a cost-effective strategy and is incredibly useful for businesses seeking immediate results.
4. Supplement Your Social Media Management
Social media marketing utilizes social media apps and websites like Facebook, Instagram, Snapchat, TikTok, and Twitter to reach customers. Using these apps builds brand awareness and reaches new markets of consumers. Social media marketing campaigns are focused on creating informational and promotional content and encouraging user interaction. More than 70% of consumers consult social media about their shopping decisions. Yet approximately 30% of businesses have a significant social media presence. Finding ways to interact with your target demographic in these spaces can influence their choices in a substantial way, build your digital footprint, and increase brand awareness far into the future.
5. Use Content Marketing to Advertise
Content marketing is a way for your business to reach consumers by providing relevant information. It isn’t sales-oriented – it provides value through videos, blog posts, infographics, or newsletters. For example, if you are a landscaping company in Southern California, you would write an article about the ideal grasses to grow in the area. You could also publish posts about drought-resistant trees and shrubs or the best way to garden in certain soil types. In each piece, you target specific keywords that users will search for. By providing this content, you target users potentially searching for a company in your industry, increase your traffic, and, eventually, your conversions. This content optimization helps with your SEO and creates a significant digital footprint for your company.
6. Try Using Video Production
Video production is an up-and-coming sector of digital marketing strategies. Video is a visual medium that has proven to be one of the most effective marketing tools due to its impressionability on viewers. It can captivate and engage consumers while conveying a holistic brand identity. It allows you to include storytelling elements or speak directly to the potential buyer. Poignant video content can evoke emotion and trigger responses more than any other media. This can drive traffic, increase brand awareness, and boost sales and conversions. Some optimal platforms for video production are social media such as TikTok and Instagram. Creating product, documentary, and lifestyle videos can also help you tell your brand’s story and personality or explain your product and service offerings.
How Spotted Fox Digital Marketing Can Help
Are you struggling to develop a digital marketing strategy for your business? Or maybe you have stellar social media content but don’t know how to optimize your search engine results? Spotted Fox Digital Marketing in Tri-Cities, WA is here to help! We are experts in each sector of online advertising. Our years of experience allow us to identify your business needs, whether you need a comprehensive digital strategy or help with a specific topic. Visit our website to check out our services or schedule a consultation. Let the expert digital marketing specialists at Spotted Fox Digital Marketing help you succeed!